Tracking PR performance shouldn’t feel like piecing together a giant puzzle. Yet, it’s easy to get lost in the data between media mentions, social feeds, sentiment analysis, and business outcomes.
Instead of manually compiling data at the last minute, using a structured PR report template can bring clarity and efficiency to your reporting process. With the right format, you can showcase wins, analyze trends, and refine your PR strategy without the headache.
To make things easier, we’ve rounded up a list of free PR report templates that will help you track media coverage, measure campaign success, and present insights clearly and professionally. Let’s begin!
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Free PR Report Templates to Track Media Coverage & Campaign Performance
What Are PR Report Templates?
PR report templates are structured pre-designed documents that help PR professionals track, organize, and report on their public relations efforts. They provide a standardized format for documenting media coverage, press releases, social media mentions and engagement, industry trends, and overall PR performance.
These templates organize PR reporting by capturing key metrics with media monitoring tools, sentiment analysis, campaign goals, and business outcomes. This ensures consistency across reports and makes measuring success and refining PR strategies easier.
Common types of PR templates include:
- Marketing communication reports
- Media monitoring reports
- PR campaign reports
- Monthly or quarterly reports
- Social media engagement summaries
🔎 Did You Know? Tracking metrics is now a top priority in PR! According to a study, 94% of PR professionals monitor at least one performance metric to measure their campaign’s success.
Top 16 All-Rounder PR Report Templates
The right PR reporting tools and templates can save hours on tracking media coverage and campaign results. Explore these all-in-one PR report templates to simplify your workflow and make reporting a breeze. 🚀
1. Press Release Template
Press releases are essential for building brand awareness and securing media coverage—but writing a strong one can be time-consuming. The Press Release Template optimizes the process with a structured doc that guides your messaging, hooks your audience, and keeps internal reviews on track.
Designed for PR pros managing fast-paced announcements, the template includes fields for headlines, quotes, distribution plans, and media contact details. Simply plug in your story and send it off with confidence.
🌟 What you’ll love about it:
- Organize messaging, quotes, and media contact info in one structured, editable space
- Track internal feedback, edits, and approvals directly in your workspace
- Assign collaborators to different press release sections for smooth collaboration
- Set launch and distribution deadlines with built-in reminders and task automation
🔑 Ideal for: PR professionals, brand managers, or startups writing press releases that need fast internal review and approval workflows.
2. Campaign Report Template
Running a marketing campaign without tracking it effectively is like driving with a blindfold because you never know where you’ll end up! The Campaign Report Template helps marketing teams consolidate campaign data, track performance, and make informed decisions.
With this ready-to-use template, you measure key metrics across multiple channels and fine-tune your strategy for better results. Whether you use email marketing, social media, or paid ads, this template ensures data, not guesswork, for your campaigns.
🌟 What you’ll love about it:
- Use the polished layout to summarize campaign performance, press coverage, and audience reach
- Visualize KPIs and performance metrics to assess campaign effectiveness
- Improve collaboration with nested subtasks, multiple assignees, and priority settings
- Include team reflections and stakeholder feedback in structured reporting sections
🔑 Ideal for: Marketing teams looking to simplify campaign management and make data-driven decisions effortlessly.
💡 Pro Tip: Use specialized campaign management software to enhance marketing campaign effectiveness significantly. These tools provide a structured environment for organizing and optimizing critical aspects of your campaigns.
3. Marketing Report Template
A bridge between marketing and PR, the Marketing Report Template is perfect for showing off wins across multiple channels. Tailored for cross-functional teams, the template helps highlight the PR contribution to marketing goals, so you’re not just telling a story—you’re showing impact.
Everything fits in one organized workspace, from email open rates to influencer mentions. Moreover, this template automates tracking, organizes reports, and offers dynamic views to keep everything structured in one place.
🌟 What you’ll love about it:
- Sync data from different tasks and campaigns for accurate reporting
- Track marketing KPIs with customizable fields for budget, costs, and results to assess campaign performance effectively
- Automate reporting workflows with AI-powered insights, comment reactions, and Automations
- Build visual dashboards with multiple views like Gantt, Workload, and Calendar for a dynamic reporting experience
🔑 Ideal for: Marketing and PR teams managing multichannel campaigns that require in-depth KPI tracking and automated reporting.
4. Project Reporting Template
The Project Reporting Template provides a high-level overview of KPIs and helps project managers monitor task completion rates and pending action items in one place. Through a project report, it offers a bird’s-eye view without losing sight of the details.
Use it to track task completion, budget adherence, timeline progress, and key milestones related to a particular PR project, providing data for larger reports.
Customize it to fit your reporting rhythm and keep everyone aligned.
🌟 What you’ll love about it:
- Monitor timelines, deliverables, and status updates across multiple PR campaigns
- Assign responsibilities and keep team members accountable using built-in task tracking
- Create executive reports from ongoing progress without starting from scratch
- Review activity timelines for a structured view of project updates and milestones
🔑 Ideal for: Project managers and teams handling complex, deadline-driven projects that require detailed tracking and budget oversight.
5. Summary Report Template
Stakeholders don’t have time to dig through data. The Summary Report Template highlights key insights in a clear, structured format—so everyone gets what they need, fast.
This template will ensure your reports are clear and actionable, whether you are tracking project progress, analyzing trends, or presenting key takeaways. Additionally, the structure makes it easy to highlight big wins without the fluff.
🌟 What you’ll love about it:
- Highlight campaign successes and key decisions in easy-to-read report sections
- Customize summaries based on audience—client-facing, internal, or C-level
- Access tailored data tracking with custom fields to log crucial details like actual costs, contract sizes, and team allocation
- Use dynamic report visualization with multiple views, including Gantt, Workload, and Calendar
🔑 Ideal for: Account managers, executives, and team leads who need concise, data-backed insights to drive decisions without wading through lengthy reports.
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6. Performance Report Templat
The Performance Report Template helps teams present campaign impact with precision. Organize your key metrics, media mentions, and ROI insights into a cohesive layout that speaks directly to stakeholders and clients.
The template includes structured sections for goals, benchmarks, KPIs, sentiment scores, earned media results, reach, engagement data, and outcomes, making it easier to see what’s driving results—and where to improve. You even get to measure team productivity and identify top performers without the hassle of manual data collection.
🌟 What you’ll love about it:
- Create reports and showcase earned media results with clean charts and visual summaries
- Compare performance against KPIs to highlight campaign effectiveness
- Document actionable insights based on performance trends and data
- Instant performance dashboards provide a real-time snapshot of employee and team productivity
🔑 Ideal for: PR leads and analysts tracking outcomes from high-visibility campaigns and reporting on performance metrics.
Here’s a quick rundown on how to use Dashboards in :
7. Project Status Report Template
Keeping projects on schedule demands clear communication and real-time visibility. The Project Status Report Template uses Whiteboards to turn updates into a collaborative visual workspace—mapping progress, blockers, and ownership at a glance.
With this template, you centralize all project insights in one place and ensure nothing falls through the cracks. Stakeholders stay in the loop with drag-and-drop elements, while teams maintain clarity on next steps, timelines, and deliverables without needing endless emails or slides.
🌟 What you’ll love about it:
- Align team members using visual cues, color coding, and labels
- Host quick reviews using an interactive whiteboard instead of static decks
- Use visual project progress tracking with automated charts, task views, and filters
- Utilize customizable reporting with labels, automation, and data-driven insights
🔑 Ideal for: Project managers, agency teams, or cross-functional leads who need real-time project tracking in a visual format.
Here’s what Nidhi Rajput, BDM at CedCommerce, had to say about using :
8. PR Campaign Template
Planning a successful PR campaign starts with strategy. The PR Campaign Template brings structure to every stage—objectives, messaging, media lists, execution, and coverage tracking—so no piece gets overlooked.
From brainstorming angles to post-launch analysis, this workspace supports your entire campaign lifecycle while keeping everyone involved and accountable. Plan, execute, and track every pitch, publication, and press mention in one dynamic space.
🌟 What you’ll love about it:
- Break campaigns into trackable phases for better workflow management
- Keep the team aligned using timelines, calendars, and linked docs
- Use the media outreach tracker to maintain a centralized database of journalists and media contacts
- Access custom statuses and labels to track every pitch’s journey, from ‘Draft’ to ‘Published’
🔑 Ideal for: PR teams managing press releases, media pitches, and brand reputation.
💡 Pro Tip: Strong brand management strategies involve creating a lasting emotional connection with your audience. Build a brand story that resonates, and you’ll foster lasting loyalty.
9. Public Relations Planning Template
The Public Relations Planning Template is your blueprint for building a solid PR strategy from the ground up. Create timelines, define goals, assign responsibilities, and coordinate press activities in one integrated space.
It perfectly aligns long-term vision and short-term tasks, making it ideal for teams laying the groundwork for upcoming launches, events, or seasonal pushes.
🌟 What you’ll love about it:
- Map strategy against forthcoming product launches and company events
- Keep PR tasks structured with clear statuses like In Progress, For Publishing, and Not Started
- Categorize and track PR activities effortlessly with Custom Fields
- Access List View, Calendar View, and Kanban View to manage PR timelines visually
🔑 Ideal for: In-house communication teams executing PR campaigns and startups looking to build brand awareness
10. Quarterly PR Report by Xtensio
The Quarterly PR Report Template by Xtensio offers a modern, web-based layout designed for polished client updates. Highlight your media placements, share campaign insights, and present KPIs with interactive visuals that look great on screen.
This quarterly PR report template is built for storytelling. Drag-and-drop content blocks let you adapt the format to each quarter’s focus—reach, sentiment, or standout coverage.
🌟 What you’ll love about it:
- Customize web-based layouts with visuals, charts, and drag-and-drop modules
- Present quarterly wins in a sleek, interactive format for digital sharing
- Build reports collaboratively with team input directly inside the document
- Integrate insights to capture media coverage, stakeholder feedback, and campaign performance effortlessly
🔑 Ideal for: Freelancers, boutique agencies, or in-house teams delivering client-ready PR reports each quarter.
Learn how to track time with different methods:
11. Powerpoint PR Report Template by Reach Report
The PowerPoint PR Report Template by Reach Report transforms raw PR data into a visually compelling, professional-grade report. This template helps you showcase campaign performance, media coverage, and key insights in a simple yet engaging format.
Whether you’re presenting to clients, executives, or stakeholders, this structured yet customizable template ensures your PR achievements stand out.
🌟 What you’ll love about it:
- Ready-to-use slide deck with Introduction, Cover, Summary, and Clip Pages
- Customizable cover to replace the default image with one that best represents your campaign.
- Consolidate readership, coverage views, and social shares on the Summary Page
- Personalize the final page for a professional and engaging wrap-up
🔑 Ideal for: Corporate communications professionals preparing visual presentations for clients, stakeholders, or quarterly executive briefings.
12. PR and Corporate Social Responsibility Advertising Report Template by Template.Net
The PR and Corporate Social Responsibility Advertising Report Template by Template.net blends PR outcomes with CSR performance, offering a structured layout to showcase impact-driven storytelling. Built for corporate teams, this template makes connecting PR messaging with brand responsibility efforts easy.
Highlight your campaigns, CSR initiatives, and associated media exposure in a professional format.
🌟 What you’ll love about it:
- Present CSR and PR outcomes in one cohesive, downloadable PDF report
- Add infographics and icons to make complex data easier to digest
- Maintain consistent formatting for professional, stakeholder-ready delivery
- Customize fully with editable text, logos, and company details to match your brand
🔑 Ideal for: Businesses, PR teams, and CSR professionals looking to communicate their social impact effectively.
13. Marketing PR Strategy Report Template by Template.Net
The Marketing PR Strategy Report Template by Template.net provides a clear framework for defining objectives, implementing key strategies, and measuring success in content creation, media outreach, event management, and crisis communication.
Additionally, there are dedicated sections for KPIs, budget allocation, and timelines for a well-documented, strategic PR plan. As a result, you can easily align your marketing and PR efforts with a structured, results-driven approach.
🌟 What you’ll love about it:
- Define media goals, messaging pillars, and PR tactics in one document
- Map timelines and deadlines with editable, pre-formatted sections
- Share polished strategy PDFs during planning sessions or leadership reviews
- Track performance with defined KPIs, including media mentions and engagement metrics
🔑 Ideal for: Marketing and communications leads building or presenting strategic PR plans to internal or external teams.
14. PR Campaign Impact Advertising Report Template by Template.Net
Developed to spotlight measurable outcomes, the PR Campaign Impact Advertising Report Template by Template.Net helps teams summarize a campaign’s reach, engagement, and advertising value equivalency. It breaks down your media wins, spotlights viral moments, and includes visual proof of campaign success in a straightforward, professional design that keeps the focus on results.
Moreover, being in a PDF format makes it ideal for quick sharing across stakeholders or embedding in client updates.
🌟 What you’ll love about it:
- Display coverage highlights with screenshots, logos, and media quotes
- Summarize campaign effectiveness using visual storytelling and layout tools
- Define campaign goals, target audiences, and engagement strategies
- Compare campaign performance against benchmarks and industry standards
🔑 Ideal for: PR professionals, marketing teams, and corporate communicators who need a data-driven approach to evaluate and enhance their PR campaigns
15. Marketing Yearly PR and Media Strategy Report by Template.Net
Take control of your brand’s public relations and media strategy with the Marketing Yearly PR and Media Strategy Report Template by Template.Net. Fully customizable, this professionally designed document allows you to add your company logo, branding, and specific business details for a tailored approach.
It offers a thorough framework for assessing your PR and media efforts over the past year, featuring sections like Executive Summary, Year in Review, Key PR and Media Activities, Media Coverage, Significant Achievements, Digital Engagement, and Future Strategies.
🌟 What you’ll love about it:
- Capture year-long PR achievements with structured narrative and data views
- Define future objectives using retrospective insights and measurable benchmarks
- Present campaign timelines and outcomes using charts, graphs, and checklists
- Share an archive-ready PDF with departments, leadership, or stakeholders
🔑 Ideal for: In-house teams and marketing departments conducting annual PR reviews and planning for next year.
16. Powerpoint Product Launch PR Campaign Report Templates by Slide Team
Enhance your PR reporting with SlideTeam’s PowerPoint Product Launch PR Campaign Report Templates, which are fully editable and designed for clarity and impact.
These templates help PR professionals present key metrics and PR campaign effectiveness using charts, infographics, and structured layouts. These templates simplify complex data for better decision-making and are perfect for internal reviews, client presentations, and strategic planning.
🌟 What you’ll love about it:
- Highlight media outreach, buzz, and KPIs from launch campaigns
- Include product milestones, feedback, and results in visual timelines
- Tailor slides for investors, execs, or internal teams with ease
- Present your go-to-market recap in a high-impact visual deck
🔑 Ideal for: Product marketers and PR teams reporting launch outcomes in a polished presentation format.
What Makes a Good PR Report Template?
An effective PR report template goes beyond simple data logging; it helps tell the story of your PR impact. Look for these qualities:
- Clear data points: Choose a template that isolates key metrics to allow for quick comprehension of campaign impact, avoiding information overload
- Concise overview: Prioritize a quarterly or monthly PR report template that delivers a summary upfront to enable stakeholders to grasp the essential findings without wading through excessive detail
- Comprehensive media coverage: Select a template with relevant clippings and top publications. This provides tangible evidence of your campaign’s reach and placement
- Social media analysis: Pick a PR report template that includes a section that captures social posts and showcases engagement and sentiment trends, which is crucial for understanding the public’s perception
- Goal Alignment: Easily customizable to track progress against specific campaign objectives and KPIs, not just generic metrics
- Internal team collaboration: Opt for a PR report template that makes it easy to share feedback among internal teams for better collective understanding
- Quantifiable results: Use PR report templates that include a section to highlight the most mentions and other measurable outcomes, demonstrating the tangible impact of your PR efforts
🔎 Did You Know? Half of communications leaders struggle with effectively measuring their impact, and only 1 in 4 feel they have the right tools to track and showcase their PR success.
Make Your PR Reports Stand Out with
Effective PR reports tell a compelling story of your efforts, impact, and wins. But putting them together can be time-consuming. However, levering these templates is the first step towards clarity and efficiency. They take the guesswork out of structuring your report, making it easier to track media coverage and impress stakeholders.
If you want to manage press releases, track media coverage, and measure campaign success, all under one platform, is your best bet! ’s PR reporting and management templates help you stay organized, collaborate effortlessly, and easily showcase your impact. The best part? It’s FREE.
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