Influencer Marketing In-House vs Agency: Which is Better?

Get the Best of Both Worlds With an Influencer Marketing Platform

There’s some good news: you don’t have to choose one or the other when it comes to agency versus in-house influencer marketing.

Here’s how it works: Start with an in-house base, and a stellar influencer marketing platform, then partner with a professional team to help round out your needs and support your team.

Here are three tips to make this hybrid method a success.

#1: Think Like An Agency To Build Your In-House Team

As you think about resourcing your in-house team, think like an agency! That means having three core skill sets:

1. Strategy owner: This person owns the big-picture plans based on business needs.

2. Project manager: This person manages the actual campaigns based on the strategy.

3. Relationship manager: This person connects—and maintains relationships with—influencers.

It’s important to note this does not need to be three full-time employees; you can mix these skills in a single role or have multiple team members take on parts of these roles. 

This is called taking a jobs-to-be-done approach. You plan what the team needs to accomplish and prioritize those tasks.

If you need a dedicated team member, you can hire these roles (starting with an Influencer Marketing Manager) before dipping your toe into influencer marketing. 

But if you’re pulling from your existing team, the key is to give that person (or those people) the right influencer marketing resources so they can pick up all the necessary skills.

#2: Empower Your Team With The Right Technology

With the right influencer marketing platform, you can enable your marketing team to execute high-quality, successful influencer marketing campaigns.

While most influencer marketing platforms only help with particular jobs, Influence supports the full influencer marketing funnel, including:

When you have everything in a single place, it’s easy for everyone to grasp the basics and build from there.

#3: Have A Professional Services Partner You Can Lean On

Here’s the “best of both worlds” part!

Working in-house doesn’t mean you can’t have outside help. Sometimes, for instance, you need niche expertise for a smaller scope, so hiring in-house doesn’t make sense.

That’s where third-party services are valuable.

Working with ’s Influencer Marketing Services team empowers you with the level of involvement that makes sense for your team.

Our award-winning team helps with components such as: 

• Influencer discovery: Our in-house experts guide your team to help you find the perfect creators for your campaigns.

• Campaign management: ’s team can help you run the whole program from start to finish, or jump in when you need a second set of eyes on a certain campaign component.

• Data-driven influencer marketing: No matter what role the Service team plays in your campaigns, you will always have access to the Influence platform to see real-time analytics and track campaign progress. 

The key difference is ’s team is a professional partner, not an outsourced agency team. You always have full visibility while contributing as much or as little as you want to the strategy. The result is more impactful campaigns from day one and capacity building within your in-house team.