The OG Group’s appointment of Oracle veteran Rob Gibney as Non-Executive Chief Innovation Officer represents a strategic bet on the evolving ERP services ecosystem, where traditional implementation models are giving way to outcome-driven partnerships.
The UK ERP Software Market Industry is expected to grow from $4.5B in 2024 to $12B by 2035, with particular emphasis on cloud-based solutions. Against this backdrop, The OG Group’s appointment signals sophisticated market positioning.
Gibney brings four decades of technology experience in digital transformation, cloud adoption, and public sector solutions, most recently as a senior Oracle sales leader specializing in Software-as-a-Service for the public sector. His track record includes transforming back-office systems for finance and HR across government departments, impacting over 600,000 public sector employees.
“The OG Group is a dynamic and innovative firm that provides top-class sales, alliances and marketing services to its clients, and I am delighted to be joining them on their exciting journey,” said Gibney. “The founders are two of the most passionate and dedicated people I know. I hope to help their clients achieve their goals, growing their businesses and delighting their customers, as well as attracting new clients to this exciting venture.”
The OG Group’s “Sales as a Service” positioning couldn’t be more timely. In 2025, more buyers in the midmarket and below will be looking to alternative, cloud-first or open source ERP products, according to experts. SMBs typically lack the time and resources to spend 18 to 24 months implementing an ERP system. This creates disruption where service-based models challenge traditional implementation approaches.
The ERP market size will reach $147.7 billion in the next year, with 3.8 million companies investing in ERP solutions. However, many struggle with modern ERP complexity and need specialized navigation support.
The OG Group’s approach recognizes that ERP success transcends technology – it’s about business transformation. Client testimonials reveal one company reported a 300% increase in market presence, while another credited their Non-Executive Director program with developing go-to-market strategy.
As of 2025, AI and ML capabilities are becoming core components of ERP systems – not just add-ons. Companies need partners who understand leveraging technology for competitive advantage.
What this means for ERP Insiders
Embrace the partnership economy. Tech leaders should adopt outcome-based partnerships rather than traditional vendor relationships. The AMER region leads in ERP spending with $62.6 billion, yet many implementations fail to deliver ROI. The OG Group’s 300% market presence increases for clients demonstrate how specialized advisory services bridge this gap. Consider partners offering comprehensive business development alongside technical delivery – this approach can reduce time-to-value from 18-24 months to 6-12 months for mid-market deployments.
Leverage public sector experience. Rob Gibney’s public sector background represents unique competitive advantage. His experience transforming systems for 600,000+ government employees demonstrates large-scale, mission-critical delivery capabilities translating to enterprise environments. Public sector implementations excel due to compliance requirements, security protocols, and stakeholder management. For ERP leaders, prioritize partners with demonstrable public sector experience – the discipline and change management rigor often exceed private sector requirements.
Invest in cloud-native innovation. The UK ERP Software Market’s 9.326% CAGR growth is driven by cloud adoption and AI integration. The OG Group’s positioning as the “only consultancy of its kind” combining sales, alliances, networking, and marketing with ERP expertise reflects market evolution toward integrated service delivery. Engage advisory partners who evaluate cloud-native ERP solutions, develop AI integration strategies, and create alliance partnerships extending technology capabilities.
