Salesforce He has renewed his marketing solution with a new version endowed with agricultural capabilities. Marketing Cloud Nextdeveloped based on the Salesforce platform, carries Integrated Autonomous Agents Throughout the sales funnel to marketing, which gives data to act, and interdepartmental workflows.
These marketing agents will be responsible for interacting through all types of channels to establish bidirectional conversations. And then, in the background, they will be in charge of managing complex tasks, such as campaign assembly, performance optimization and customization 1: 1 at scale.
Marketing Cloud Next has developed specifically for agricultural marketing, with AI agents that not only support, but are capable of managing complex tasks autonomously. Promoted by agentforce, they function as members of a team that include the business, take the initiative and look for results.
In addition, as Marketing Cloud Next is developed from the Salesforce platform, its AI agents are not limited to marketing, and are able to act in sales, attention and services areas, and commerce; orchestrating the interaction of the client throughout the funnel.
Marketing professionals who use Marketing Cloud Next will only have to define the strategy they want to follow, and agents will be responsible for their execution. They can create content, develop audiences, customize messaging, optimize performance and even assign tasks to equipment and channels. In this way, professionals can dedicate themselves to the development of strategies, to work in creative tasks and to boost growth, without having to perform more routine tasks.
Agentforce Campaign Creation will allow marketing professionals to develop and deploy a campaign in a few hours. They can collaborate with agentforce to generate a campaign briefing, let AI agents believe the audience and make content drafts for mail and SMS.
Users can also activate unstructured data in Data Cloud from Marketing Cloud Next, and use content of new sources, among which are Google Drive, SharePoint, Zendesk, Blogs and Documents, with the aim of improving customization and campaign information.
In Marketing Cloud Next, users can convert unsightly output messages into always active agricultural interactions in all channels. Agentforce manages the answers, adapts content to the moment and even scale to a human sales professional or representatives of the service of care when necessary.
Agentforce Customization Decisioning uses real -time signals, such as customer behavior, preferences and intention, to recommend tailored content and product offers by email, mobile and web. Agentforce Web Curation dynamically creates individualized web experiences, adapting designs, messages and recommendations for each visitor based on their context and behavior.
Agentforce Lead Generation & Management makes the AI agents add Leads autonomously to feed programs, get scores and recommend content. They interact, feed and qualify Leads 24/7 on the web and email, in addition to generating custom messages, interacting in several shifts conversations and reserving meetings in several languages. It has salvadguardas and periodic review points by humans to ensure the quality and alignment of the brand at each stage, which gives control to the equipment without slowing down.
As for agentforce paid media optimization, IA agents are responsible for constantly monitoring advertising performance, pauses advertisements that do not have the expected performance and recommended improvements in targeting and investments based on the defined objectives. Intelligent Segment allows you to choose which audiences generate the greatest ROI, in order to adjust the campaigns to achieve more impact.
Salesforce has also expanded his collaboration with LinkedInwhich will allow marketing professionals who use Marketing Cloud Next track conversion events, synchronize customer lists and companies to offer segmented advertising on LinkedIn, and access LinkedIn Audience Insights to pass those lists directly to Marketing Cloud Next and Data Cloud. Marketing Cloud Next, which works with the rest of Salesforce products, will be Available for company customers from next July.
