Why Do You Need a TikTok Link in Bio?
While TikTok is great for sharing creative and engaging video content, adding a link in your bio can take your page up a notch.
From driving sales to promoting outside channels, here are seven benefits of using a link in bio tool on TikTok:
Benefit #1: Drive Traffic From TikTok to Other Channels
The number one benefit of using a link in bio tool is the ability to drive traffic from TikTok to your website or other platforms.
This could include encouraging your audience to read a full article, shop your products, or download your app. Here’s how SaaS company Dropbox uses its Link in Bio page to drive traffic.
With Link In Bio, you can create a landing page with unlimited button links and a clickable version of your TikTok feed.
Plus, with our Mailchimp integration, you can collect emails, get more newsletter subscribers, and grow your email audience too.
Benefit #2: Support Your Brand Identity
A link in bio landing page is like a mini-website for your TikTok account — and it’s a great opportunity to bring a visual pop of personality to your page.
You’ll have the flexibility to customize your landing page (hello, brand colors and fonts!) so followers recognize your brand the second they tap in.
Benefit #3: Highlight a Specific Campaign or Video
You set the stage when you use a link in a bio tool like .
With the Featured Media option, you have the choice of what you want to highlight and how.
You can either include a YouTube video of your choice or highlight your most recent linked TikTok feed post.
Benefit #4: Drive Sales
If you want to turn your TikTok followers into paying customers, using a link in bio tool is one of the best ways to do it.
You can hyperlink posts with specific product pages on your website — making it easier for them to shop your feed.
See how clothing brand, Marine Layer, made use of our feature by linking to products within their Link in Bio page:
Cha-ching.
Benefit #5: Learn What Makes Your Audience “Click”
With a Link in Bio landing page, you can collect and track insights beyond TikTok’s built-in offerings to see exactly what attracts your audience and makes them click.
From landing page views, to button clicks, to UTM tracking, this is valuable information you can use to help inform your TikTok strategy.
Benefit #6: Cross Promote Your Other Social Channels
You can use a link in bio landing page to cross-promote all your social media channels — like creative agency, Arcade.
Your Instagram, YouTube, X (aka Twitter), LinkedIn, Facebook, Pinterest, email… all in one place. Dream!
Benefit #7: Support Affiliate Marketing
If you’re a creator using affiliate marketing to make money, listen up!
A link in bio page is the perfect place to feature those affiliate links and keep them visible.
Take your TikTok presence one step further by linking your affiliate content to your corresponding TikTok post.
Your followers will love how easy you make it to find the products they’re coveting – and you’ll love the profits when they purchase them.
We call that a win-win.
