The demand for video surveillance cameras and domestic security solutions has multiplied in just five years. It is no longer a product reserved for second residences or chalets. More and more users integrate electronic peephoes, connected sensors or smart locks as a regular part of home equipment. Ezviz has been one of the brands that has best understood that change.
Since its arrival in Iberia in 2018, the company has expanded a catalog, reinforced its commercial presence and deployed a network of installers. Its objective is not only to offer connected security devices, but simplify access to the home with reliable, intuitive and increasingly sustainable technological solutions.
We talked with Bridge HuangCountry Manager of Ezviz for Spain and Portugal, on the new consumer profile, the keys to the growth of the brand and the challenges of differentiating in a market where innovation is not enough if it is not accompanied by usability and service.
(McPro) Ezviz already operates in more than 130 countries and has been consolidating its presence in Iberia for years. How has the video surveillance and home automation market evolved in Spain and Portugal, and what trends are currently marking consumer behavior?
(Bridge Huang) The sector has changed radically. Before, video surveillance to the prevention of robberies was associated, now we talk about Intelligent security that is integrated into home design. The user looks for devices that provide remote control, energy efficiency and comfort. And this translates into a growing demand for products such as videoporters, electronic locks or connected sensors.
(MCPRO) Since its arrival in Spain in 2018, what have been the main growth milestones for Ezviz in Iberia?
(Bridge Huang) We have grown up in a sustained way thanks to a Complete and differentiated catalog. Releases such as the DL50 lock, which combines facial recognition and fingerprint, or the HG2 Pro door engine, have marked key stages. But one of the great advances has been the deployment of our Network of certified installersa commitment to the quality of the service that complements technology.
(MCPRO) What differentiates Ezviz in such a competitive market?
(Bridge Huang) We manufacture our own products. This gives us total control over development and allows us to offer solutions more reliable, intuitive and easy to use. Our devices are installed in minutes, have clean interfaces and direct connectivity. User experience is a priority.
(McPro) have just launched a new line of cameras with AI and energy autonomy. What do EB3 Aov, HB8 Lite Kit and CB8 Lite Kit contribute?
(Bridge Huang) They respond to a clear demand: most sustainable and continuous video surveillance. They incorporate artificial intelligence for precise alerts and work without the need for electricity grid, which reduces cable dependence and facilitates installation. With them we want to move towards a more responsible and autonomous home model. All details are available on our website: www.ezviz.com/es.
(MCPRO) What role does Always-on video play?
(Bridge Huang) It is a paradigm change. The AOV system allows you to capture images in continuous time-lapse formatwithout exhausting battery or saturating storage. Thus we avoid the false positives of movement by movement and We guarantee real and permanent surveillancesomething that was previously reserved for more complex facilities.
(MCPRO) What are Ezviz’s next steps in Iberia?
(Bridge Huang) Let’s Expand the network of certified installers and continue launching products that reinforce our leadership at Smart Entry. Our goal is to protect and manage access to home is as easy as lighting a light.
Bridge Huang is country manager of Ezviz Iberia, where it leads the brand growth and consolidation strategy in Spain and Portugal. Under your direction, Ezviz has reinforced its positioning as a reference in access solutions to the smart home, promoting innovation, commercial efficiency and proximity to the consumer
