Klarna, the Swedish buy-now-pay-later financial services company, is introducing a mobile phone plan the company says it will promote to its 25 million US customers.
Klarna is partnering with Gigs, a San Francisco company that provides MVNO (mobile virtual network operator) services, allowing companies to create their own wireless brands. MVNOs seem suddenly popular: in the last week, the Trump Organization launched Trump Mobile with its own gold phone on the way and the popular SmartLess podcast, featuring actors Jason Bateman, Will Arnett and Sean Hayes, also set up shop as a wireless provider.
Klarna’s plan included uncapped 5G plus service and international roaming for under $50 a month, the company says. Klarna will offer its wireless service using AT&T’s infrastructure.
It has opened a waitlist for the service, which Klarna says will launch in a few weeks, with similar offerings in the UK and Germany on the way as well. The company says it will directly promote its wireless plan through its mobile app. Customers will be able to keep their mobile number and sign up for the service and manage their account within the Klarna app. Klarna promises there won’t be fees for service activation or cancellation.
It also recently launched a debit card and partnered with DoorDash to allow installment payments on food orders.
