Dr Sonia Szamocki is a former NHS doctor and the founder and chief executive of 32co, a healthcare platform trying to improve patient access to specialist treatments by connecting clinicians to specialists across the UK.
In this week’s Founder in Five Q&A, Szamocki discusses the importance of taking (harsh) criticism, why health tech is such a misunderstood sector and why after working as a top-tier consultant and in accident and emergency, founding a business is still the hardest, longest hours she’s worked.
What’s your worst pitching experience?
When you first start out, every pitch you give is terrible. You’ve worked insanely hard to gather traction and build a great product, so it’s tempting to only talk about the things you’ve built, rather than translating them into the metrics investors care about. Investors are working across industries and need to quickly understand what a company does. If you make that too difficult, you’ll lose them….
