Intel Go ahead with its restructuring, and the news about the changes that it will entail are still known with droppers. A few days after confirming that there will be new layoffs in its Foundry division (up to 20% of the workforce), and new appointments in the engineering section, several sources point, according to Tom’s Hardware, to which will outsourize its marketing division to Accenture, saying goodbye to a good part of its employees.
Apparently, Intel has already notified its employees in the section that intends to outsource many of its positions, with the aim of reducing costs. The company believes that Accenture, using AI, will do a better job than the employees you have when connecting with your customers. The company has not wanted to confirm how many workers in their marketing area will lose their positions, but has confirmed that it will hire Accenture for their marketing tasks.
In a statement sent to the workforce, the company stressed that as they announced earlier this year, they are taking measures to become «in a more agile, fast and efficient company. As part of this, we are focused on modernizing our digital abilities to better serve our clients and reinforce our brand. Accenture is a partner for a long time and a respected leader in these areas. We hope to expand our work together«.
Intel’s CEO, which has been in office for a few months, is reorganizing practically the entire structure of the company, and altering in a quite radical way in operation of many of its divisions. It is remodeling its operations, reducing jobs and eliminating management layers with the aim of accelerating the growth and level of innovation of the company.
As confirmed to workers, the outsourcing of the marketing area is part of that plan, they have also commented that although they hope “Lower costs as a natural result of this decision, the reality is that we need to change our “market output” model to be more responsible for what customers want. We have received feedback that our decision -making is too slow, our programs are too complex and our competitors are moving faster«.
There is also the possibility that Intel asks some marketing employees to form their substitutes in Accenture for a transition period. In addition, he has told them that they will be associated with Accenture to take advantage of technologies with AI to «Advance more quickly, simplify processes and reflect best practices, in addition to managing our expenses. AI can help us analyze large amounts of information faster, automate routine tasks, customize customer experiences and make smarter business decisions«.
Although Intel believes that this step is the best for them, the decision of Foreign the work of one of the main sectors of a company is a risky bet. More when he wants to show that an external supplier can shine in a key function for the company, and bet because AI has advanced to a point where he can make several traditional positions obsolete.
