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World of Software > News > Apple looked at Mira Murati’s AI startup, and won’t stop there – 9to5Mac
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Apple looked at Mira Murati’s AI startup, and won’t stop there – 9to5Mac

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Last updated: 2025/06/24 at 5:38 AM
News Room Published 24 June 2025
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Following a report last week about Apple holding internal talks over a potential Perplexity acquisition, Mark Gurman’s latest Power On newsletter revealed that Apple also explored a possible deal with another notable name in the AI space: Mira Murati. Here’s what went down.

Murati, best known as OpenAI’s former Chief Technology Officer, left the company last year following the boardroom chaos that briefly saw CEO Sam Altman ousted.

In fact, as detailed in the book “The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future”, Murati and OpenAI co-founder and Chief Scientist Ilya Sutskever were key players behind the scenes in the surreal boardroom coup that briefly ousted Altman.

Murati even spent a few hours as OpenAI’s interim CEO before, in an ironic twist, threatening to quit unless Altman was reinstated. By that point, it was clear the coup had failed, and Murati, like others involved, backtracked in an effort to save both the company. And their own jobs.

Less than a year later, Murati left OpenAI and founded a new AI startup called Thinking Machines Lab (by then, Ilya Sutskever had also left to found his own company, Safe SuperIntelligence). And now, according to Gurman, it appears Apple met with her earlier this year to discuss a potential acquisition.

What is Thinking Machines Lab?

Murati’s company is the perfect portrait of the current AI landscape: While it doesn’t have a product yet, it has just closed the largest seed round ever for any company, with a $2 billion fundraise led by Andreessen Horowitz. That placed the company’s valuation at a whopping US$10 billion.

So far, what has been made public about Thinking Machine Labs is its purpose, which is to build “a future where everyone has access to the knowledge and tools to make AI work for their unique needs and goals.”

Here’s an excerpt from their launch manifesto, which you can read in full on their website:

“The scientific community’s understanding of frontier AI systems lags behind rapidly advancing capabilities. Knowledge of how these systems are trained is concentrated within the top research labs, limiting both the public discourse on AI and people’s abilities to use AI effectively. And, despite their potential, these systems remain difficult for people to customize to their specific needs and values. To bridge the gaps, we’re building Thinking Machines Lab to make AI systems more widely understood, customizable and generally capable.”

As for Apple’s interest in the company, unlike the ongoing internal evaluations around Perplexity, the conversations with Murati reportedly “never progressed”. Here’s Gurman:

“Separately, Apple met earlier this year with Mira Murati — the former chief technology officer of OpenAI — to discuss a potential deal for her new AI startup, Thinking Machines Lab. The talks never progressed to an advanced stage.”

9to5Mac’s Take 

Still, I’ll eat my hat if Apple is not talking to every other promising AI startup out there, equally filled to the brim with talented engineers, including Ilya Sutskever’s Safe SuperIntelligence, or the French startup Mistral.

To be perfectly honest, Perplexity seems like the worst cultural fit from the bunch, having had its share of drama and controversy about data collection. And while the company seems to be doing better now, and does offer a compelling product, it is also still involved in more legal problems than Apple would probably like to take over if it were to cut a check.

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