Xingji Meizu, a Chinese smartphone maker controlled by Geely’s founder Eric Li, will launch its first own brand electric vehicle model in 2024, with a plethora of customized options for vehicle software, interior styling, and car wrapping. The DreamCar MX will be based on Geely’s dedicated electric vehicle chassis base, dubbed its Sustainable Experience Architecture (SEA), and come with Meizu’s in-car operating system called FLyme Auto, boasting the same smooth experience that its handset users are used to. Meizu has also been selling Geely and Volvo jointly branded Lynk & Co EVs at its brick-and-mortar stores for the past few months, in a defensive move against Chinese smartphone giants Huawei and Xiaomi. Huawei has been leveraging its distribution and retail network to sell several EVs developed with its manufacturing partners since early 2021, while Xiaomi is set to launch its first consumer car in the first half of 2024. [Meizu announcement, in Chinese]
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