Prime Day 2025 is finally here, and with it come a whole bunch of deals and rival sales as retailers compete to try and stake a claim to the contents of your wallet. Chief among them is Lego, which has launched its “Insiders Day” sale to help you add even more colorful building blocks to your collection.
Any good Lego fan will know that those sets are not cheap, especially if you want the big, beautiful licensed editions. Sales are also pretty rare, especially on the biggest and grandest sets that you’ll want to decorate your home with.
Fortunately both Prime Day and Lego Insiders Day have knocked down the price tags on some of the best Lego sets you can buy. For instance, the Marvel Daily Bugle set is now just $279/£239 at the Lego Store for Insiders members, down from $349/£299. Meanwhile Brits can pick up Lord of the Rings Rivendell for £365 at Amazon, which is 15% less than the usual £429 price tag.
Lego is also offering Insiders double reward points on select sets. How many points you get differs by region, but it’s equivalent to 10% cash back. A few even offer quadruple points, which is like getting 20% back.
Lego Insider’s Day Deals
If you’re not a member of Lego Insiders, the company’s in-house loyalty program, now’s the time to sign up. Not only is it free to join, but you also earn reward points for every purchase you make from the Lego store or website.
Points are worth roughly 5% of what you paid at normal times. You can then redeem them to earn money off future purchases, or gain access to exclusive sets and gifts in the Lego Insiders Rewards Center.
