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World of Software > Gadget > This 55-inch Roku 4K TV is stealing the Prime Day show at $249.99
Gadget

This 55-inch Roku 4K TV is stealing the Prime Day show at $249.99

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Last updated: 2025/07/09 at 4:15 PM
News Room Published 9 July 2025
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The Amazon Prime Day deals continue to come in thick and fast, but there’s one in particular that’s stopped us in our tracks – and it’s for a gorgeous 4K television.

That’s right, US readers can now pick up this year’s Roku Select Series 4K TV in all of 55-inch glory for just $249.99 – a fantastic 29% saving on its usual $349.99 price. Roku also has deals on its 43, 50, 65, and 85-inch screens, should you need a different size.

With vibrant 4K HDR visuals, Dolby Audio, automatic brightness adjustment, and Roku’s intuitive operating system, the Select Series model delivers a premium experience at a budget-friendly price. The TV is so intuitive that it’ll adjust the settings of what ever you’re watching just so you can have the best possible viewing experience.

If that’s not sold you, maybe the fact that Roku’s TVs come with 500 free channels spread across news, sports, movies, and Roku Originals will change your mind. Or perhaps the remote tracking feature that allows you to find your TV remote down the back of the couch without having to pull all the cushions off.

Either way, it’s safe to say that this TV is rich in features. If you’re looking to upgrade your setup without spending a fortune, then the Roku Select Series 4K could be the one for you.

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At $250, this is one of the best 55-inch 4K TVs we’ve seen this Prime Day – and we expect them to sell quickly.

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