If you are a fan of Superman, then you will be excited to know that Samsung is going all out to celebrate the release of the new Superman movie. The tech giant has teamed up with Warner Bros. and DC Studios for a global campaign that mixes fan experiences, exclusive content, and some fun surprises. You must know that the film, directed by James Gunn, hits theatres worldwide starting July 9 and Samsung wants to bring the Superman excitement beyond the big screen, probably, into your living room!
As part of the campaign, Samsung is promoting its lineup of extra-large TVs, using the catchy slogan: “It’s not just big. It’s super big.” But it’s not just about screens. The campaign includes Superman-themed videos, in-store events, and experiences in public spaces that celebrate the legacy of the iconic superhero.
Samsung’s Interactive Booths
In London, Samsung is setting up Daily Planet-style newsstands inspired by the fictional newspaper from the Superman universe at popular spots like The Shard and Kings Cross Station. Fans can stop by, explore themed content, and enjoy the atmosphere.
Over in Asia, Samsung is setting up interactive booths in malls across Malaysia, Vietnam, and South Korea. You can enjoy Superman-themed photo ops, try out Samsung products, and take part in hands-on activities.
Not only that, the first 98 people at selected events may receive exclusive Superman-themed gifts. There’s also a global social media challenge where you can share your event photos or videos online, and you could win big gifts such as Samsung’s 98-inch TV!
Own A Samsung TV? Enjoy Superman Digital Artworks
If you own a Samsung Frame TV or one of their 2025 QLED or Neo QLED models, you’re in for a treat. From July 1 to August 31, you can download 10 exclusive Superman digital artworks, which are completely free, through the Samsung Art Store.
Samsung is also using this campaign to spotlight its Super Big TV lineup, with models going up to 115 inches. These TVs come with sharp picture quality and smart features powered by AI.
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