Since its starting beginnings on the market, Free Mobile has embodied the promise of a mobile package at low cost Price. But the last announcement contrasts with the brand’s policy: the Booster option, which has so far made it possible to build the mini-forfew 2 €, has just undergone a double reverse.
Worse, for more expensive
The € 2 package (or 0 € for Freebox customers) remains unchanged in its basic formula: 2 hours of calls and 50 MB of 4G Internet. The interest of the Booster option was to allow small consumers to add, until last June, 40 GB of data in France and 15 GB in Europe for only an additional € 3.99 per month. Following a first price modification, the envelope had already dropped to 20 GB in France and 10 GB in Europe… without any price adjustment. In July 2025, a new step is announced: 10 GB of data, and a price listed at € 4.99/month.
Only new customers are affected by this austerity cure. The existing subscribers preserve, for the moment, their initial conditions as long as they do not change their offer. But the pill goes all the more bad as the competing alternatives are now much more attractive. At Red by SFR, the 20 GB package is set at € 4.99/month, with unlimited calls, SMS and MMS, on the SFR network, and without commitment. For a euro less than free reworked offer, the user benefits from Data double.
No change for old customers
Several factors explain this turn: inflationary context, pressure on the margins of low cost and price war between the different operators … Free now seems to favor its premium offers, to the detriment of the conquest at all costs on the entry level. Current customers remain spared – for the moment – but difficult not to see in this decision a possible prelude to revisions upwards for all, in the medium term.
This decision is confirming, for many, the end of the golden age of the ultra-accessible mobile plan, which could follow, slowly, but surely, the model of our American neighbors. To maintain the interest of small budgets, Free will have to find new arguments … or that the competition marks, in turn, the step on the low cost front.
🟣 To not miss any news on the Geek newspaper, subscribe to Google News and on our WhatsApp. And if you love us, .
