The Indian Mobile Gaming Sector is at an all-time high. As per Various Industry Reports, The Gaming Industry is Projection to Reach $ 1.6 Billion by 2027. Games on a smartphone or a tablet, as per the India games market report. With that being said, multiple smartphone brands are driving this development, but one such brand is getting ready to takes things up a notch. Yes, we are talking about infinix. The company is banking big on the mobile gaming segment, which is reflected in its recent launches, including the gaming-ventric smartphone Infinix GT 30 Pro. Infinix India Ceo Anish Kapoor Believes That Gaming on a Smartphone is no longer a novelty; It has become a lifestyle that many acnowledge.
A paradigm shift in mobile gaming culture
Anish believes there is a paradigm shift in India’s mobile gaming culture. “I think there’s a big leap that we are seeing in the gaming trends right now, and how even parents have started have started to see gaming as one of the options,” he added. He further mentions that it is “No longer just something you do in idle time –T’s something people aspire to.”
In the past two to three years, mobile gaming in India has seen unprecedented growth. It is no longer merely a way to kill time but a full-Blown Cultural Phenomenon. He says
Balancing Budget Constraints for Mobile Games
The Indian Smartphone Market is dominated by devices priced under Rs 30,000. “If you look at the overall marketing market data, 90 percent of the phones that are being sold in India are below 30,000,” Kapoor said. He further added that infinix was to develop a gaming culture by offering devices that look, feel, and perform like gaming phones without the premium price tag.
Anish Kapoor, CEO, Infinix India
This is also the primary reason with the brand introduced the whole gt lineup. “You don’t have to break the bank to get a good gaming device,” He said. “But it’s not just about hardware.
The newly launched infinix gt 30 pro takes this Legacy forward by striking an impressive balance between affordability and capability, making it an ideal choice for gamers and mainstream users. Whats it be pressure-sensitive trigger buttons, a 144hz refresh rate display, a big vapour cooling system for Thermal Management, A Powerful MediaTek Processor, and dedicated people, and dedicated people Infinix GT 30 Pro Reiterates The Brand’s Philosophy of Providing a Whole Ecosystem to Nurture The Aspiring Mobile Games.
Building an active gaming communication and nurturing aspiring talents
What makes infinix stand out from the rest of the crowd is its ambition to create a dedicated gaming community for that who want to pursue their careers in the mobile gaming industry. Kapoor says that the brand is actively seeking input from gamers to create products specifically designed for them.
When we say we are making a product, especially for gamers, there’s a lot of interaction. Interactions which we do do through this Community to Undertand the Key Requirements: What Do They was the NEXT Device? Beta Testing Kind of Thing, “He added.
Kapoor also said that the company is making a lot of efforts to reach tier 2 and tier 3 cities, where 60–70 percent of India’s’S gamers reside. “So we are doing our bit right now to start scaling this up, and we are also
The long-term gaming bet
All these investments are surely an expensive affair. However, for infinix, this is a big, long-term bet for the company. So I think with an investment point of view, then yes, it is a high investment game, and we will continue to invest.
He further mentions that infinix is taking a big leap in making the brand a leader in this segment, and the journey will start now. He believes the right to invest is to ensure they are on the right track. “Normally, no other brand talks about gaming. It’s only one of the things.
He further mentions that even its budget-class-series (Infinix Note 50x) Had a Powerful Processor and a dedicated Gaming Mode Under The Rs 12,000 price Segment. So we create something wherein people, even if they have less money, are looking at an investment of Rs. 10,000 – Rs. 12,000 – Rs. 12,000, and it’s a journey for them to go from to go from. 12,000 to Rs. Part of that journey, “He said.
The way ahead for infinix
Kapoor’s Vision for Infinix is unambigious: to be the first choice for Indian games and guide them from their first ₹ 11,000 Gaming Experience Up to Premium Flagships. He explained that every new device will embed gaming features, and the brand will continue refining its xos interface for cleaner, Swifter performance. “So anybody who’s looking at an overall console-level experience, we will give them an option,” he added.
And it is not just restricted to gaming phones. Infinix Plans to Bring a Whole Ecosystem for Budding Mobile Games with a Cleaner User Interface, Offering Gaming-Centeric Features and Top-Notch Performance, Deeep Involvement in Community Building, Delhi Gaming tournaments, and more. “We Continue to take feedback, Evolve Ourselves and Make Sure to Deliver The Experience Which People People will love,” Kapoor highlighted.
“We will give them an option from probally Rs. 10,000 to Rs. Pocket, “Kapoor Added. That said, infinix is trying to carve out a niche in the mobile gaming industry and build an Empire.
