Imagine you are looking for a hairdressing for your dog. You do not have time to call, compare prices or review reviews one by one. But Google yes. His artificial intelligence is in charge. Call for youconsult availability, ask for prices and give you the answer, all without you said a single word.
That is exactly what Google has begun to activate: a new function within its search engine that allows the system to contact local businesses in your name. It is not an independent app or an isolated experiment: it appears directly in the search results, under a button that says “Have Ai Check Pricing.”
An AI that acts in your name, without changing your way of searching
It is not necessary to learn commands or configure anything special. Press the button, answer a series of questions and the system is responsible. Speak for us, collects data on prices and availability and returns them organized. We continue using the search engine as always, but with an AI that is no longer limited to responding: it begins to do things.
An interesting point is that companies can control this function from their business profile, which guarantees that they have control over whether or not to receive this type of calls.
For now, this capacity is only available in the United States. Of course, Google has not mentioned concrete plans for its deployment in the European economic space or has given dates about its arrival in other regions.
If something is clear is that Google is no longer made up of offering links. He wants to execute tasks. Organize data, reason, investigate … And now also contact third parties.
Google is also updating a parallel solution called AI Mode. Now it works with Gemini 2.5 Pro, its smartest model, and the Deep Search tool, capable of performing deep searches.
Both improvements are only available to those who have registered in the AI Mode experiment through Search Labs, and require a subscription to the pro or ultra plans.
These novelties arrive just when the launch of Chatgpt Agents occurs, the new openai system that operates on a virtual computer and Execute real tasksstep by step.
And where proposals such as Comet, of Perplexity, or Computer Use, of Anthropic also stand out. What do they have in common? Beyond their differences, these are solutions that seek to do things in the user’s name.
Images | Freepik | Google
In WorldOfSoftware | Google is determined to win the war of smart watches with its AI. To achieve this, you will have to offer us a disruptive experience
