Running a startup is hard. Marketing it? Even harder!
With hundreds, if not thousands, of startups trying to grab users’ attention on social media and platforms like Product Hunt everyday, it’s no wonder that most entrepreneurs and founders remain in relative obscurity.
But it doesn’t have to be that way. Every year, HackerNoon recognizes and celebrates innovative startups across various industries and regions via its community-driven event Startups of The Year. With so many startups vying for attention, the annual event is the perfect opportunity for these startups to build their own community and get in front of users that may be interested in their products or services.
Be it headphones or an app that takes the guess work out of learning a new language, we’ve had every manner of startup come on to HackerNoon and make a pitch, Shark Tank style!
But why is building a community important? Well, as Wired’s founding executive editor Kevin Kelly once put it:
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
But where do you find those loyal fans? Especially those that might be relevant to your niche? Well, lucky for you, HackerNoon is THE platform frequented by millions of technologists around the globe who just may be interested in what you have on offer.
Here’s EVEDEX, winner of HackerNoon’s Startups of The Year 2024 in Dubai, United Arab Emirates, highlighting the importance of building a community:
Events like HackerNoon’s Startups of the Year offer a vital platform for highlighting projects that drive the industry forward. Participating in such initiatives allows us to connect with a broader community of innovators and users who share a vision for progress. The future of Web3 is bright, but its success will rely on education, transparency, and the collective efforts of everyone contributing to this transformative space.
Ok, but what about Google?
Pfft…. old news!
In case you missed out on all the AI-hype over the past few years, the SEO game is now increasingly dominated by artificial intelligence as more and more users ditch Google in favor of getting answers from agents like ChatGPT.
ChatGPT’s not the only game in town though; Google’s own AI overviews also dominate search results, and appears to looooooooove HackerNoon. Don’t believe us? Just Google “startups of the year” and see the results for yourself:
Not only that, HackerNoon is often the first one cited in specific industries.
And if you don’t care about AI (you should!), you can still rank on Google the old fashioned way. By utilizing HackerNoon’s high domain authority to get viewers to your business. Don’t believe us? Well, here’s Reachmark Solutions, which won HackerNoon’s Startup of The Year award for Karnataka, India in 2024, appearing on the first page of search results:
But I Just Want Organic Reach
So does everyone 🥲
Technically, this IS organic reach since HackerNoon gives brands ample opportunities to land in front of their intended audience. Take Align AI, for example. The company was nominated as a top startup in San Jose, California, but also in the Saas, Analytics, and Generative AI categories.
What does that tell you? It tells you that the company has at least four placements on the internet thanks to HackerNoon, AND with its own tech company news page to boot.
HackerNoon was, and will remain, one of the best places to reach developers, technologists, internet nerds, crypto aficionados, and even suits.
If you have a story to tell, we’re the platform to do it.
And if you want to learn how to:
✅ Publish three evergreen content pieces on HackerNoon (with canonical tags)
✅ Translate your content into 76 languages for each of the three stories
✅ Advertise your product for a week on a targeted category
✅ Appear on Google and AI search results
✅ Create your own Tech Company News Page
