Tonight, Take Two Interactive was holding its traditional quarterly assessment with investors to take stock of the firm’s (gargantuan) income. It is on the occasion of this event that Strauss Zelnick, the CEO of Take Two, granted an interview to Variety To approach a now crucial question in the video game industry: the Price of GTA 6.
GTA 6 at the base price with several editions?
With the PS5 and Xbox Series X/S generation (since 2020), the basic price of video games has increased by 10 euros, thus passing from 69.99 euros to 79.99 euros. But, for several months, many players in the gaming industry, such as Sony, Capcom or Take Two Interactive, evokes the possibility of selling Some more expensive gamesto justify development costs and above all, the lifespan over the years.
Example with a GTA Onlinereleased in October 2013, which continues to be powered, free of chargeeven in 2025. Thus, many analysts and rumors (without real source) began to mention a price of 100 euros for GTA 6. With the recent release of the Switch 2 and a Mario Kart World au delusional price of 90 eurosmany feared that Take Two Interactive was going to have a great time with his next mastodon.
But, obviously, the American publisher does not want to take advantage of the enthusiasm around GTA 6 And should even offer a price below the real value of his game. In return, Rockstar Games should offer, as with GTA 5 (in 2013) and Red Dead Redemption II (in 2018) Several editions :
“Our goal is always to provide more value than what we invoic, so we have always practiced variable prices within the company. As you know, the approach to industry is to launch at a premium price, sometimes with special editions, and over time, generally reduce the price to increase the overall size of the market. We do exactly the same. I think that, probably more than most, we are very focused on ensuring that experience is excellent, not only because the game itself is excellent, but also because consumers have paid a just price for that. ”
And GTA 6 offered at 80 euros? It is a possibility which now becomes probable With a special edition and an ultimate edition for players who wish to afford the best. With Red Dead Redemption IIRockstar had even offered a collector’s edition, without the game, offering a pack of goodies. An idea that was copied by 2k games for the upcoming release of Borderlands 4which will offer several editions, including a collector, without the game.
During his assessment, Take Two once again confirmed the release of GTA 6 the 26 out of 2026specifying that now it was Rockstar Games who was master of his communication and who would make the next announcements in time.
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