Just two years since its launch as a competitor to Twitter (now X), Meta’s Threads has topped 400 million monthly active users (MAUs), Instagram head Adam Mosseri announced on Tuesday.
“As of a few weeks ago we there are more than 400 million people active on Threads every month,” Mosseri wrote in a Threads post. “It’s been quite the ride over the last two years. This started as a zany idea to compete with Twitter, and has evolved into a meaningful platform that fosters the open exchange of perspectives. I’m grateful to all of you for making this place what it is today. There’s so much work to do from our side, more to come.”
The new milestone means that Threads was able to add 50 million monthly users in the past quarter, as Meta CEO Mark Zuckerberg announced in the last week of April that the platform had reached more than 350 million monthly active users.
X, meanwhile, has north of 600 million monthly active users, according to previous statements made by its former CEO, Linda Yaccarino.
Recent data from market intelligence provider Similarweb showed that Threads is nearing X’s daily app users on mobile devices. In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, marking a 127.8% increase compared to the previous year. On the other hand, X reached 132 million daily active users, reflecting a 15.2% year-over-year decline.
However, Similarweb found that X’s worldwide daily web visits are well ahead of Threads, as the Elon Musk-owned social network saw 145.8 million average daily web visits worldwide in June, while Threads had just 6.9 million.
Threads’ growth comes as the platform has shipped numerous new features over the past year, including DMs, fediverse integrations, custom feeds, AI enhancements, and more.
