6 Brands Crushing It on Threads
To stand out on Threads, why not learn from brands that are already mastering the art of conversation?
We’ve curated some of the best Threads accounts to follow. Here’s a closer look at who’s doing it right, and what you can steal (er, borrow) from their playbooks:
#1: Poppi
Poppi has created a perfect storm of vibrant visuals and cheeky one-liners.
Their Threads content mirrors their brand personality: playful, bold, and refreshingly authentic.
They share memes, quick tips about gut health, and humorous takes on everyday life, all wrapped in their bright color palette.
What you can learn from Poppi:
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Lean into your brand’s tone of voice; don’t be afraid to be quirky or fun.
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Mix humor with value, like Poppi’s approach to balancing educational posts with relatable memes.
#2:
(yes, us!) uses Threads to connect directly with social media managers.
Our posts blend actionable advice, industry news, and the occasional laugh-out-loud meme.
By focusing on relatable challenges faced by social pros, creates a space where followers feel seen and supported.
What you can learn from us:
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Provide value through expertise. Tips, tricks, and insights tailored to your audience’s needs can position you as a go-to resource.
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Keep it light and conversational because your audience is human, after all.
#3: Wendy’s
Wendy’s has carried its snarky, sharp-tongued Twitter persona right into Threads, proving that personality is everything.
From hilarious comebacks to topical humor, Wendy’s keeps its audience engaged, entertained, and talking.
What you can learn from Wendy’s:
#4: HubSpot
HubSpot excels at balancing thoughtful business insights with fun, shareable content.
Their Threads posts often simplify complex marketing concepts into bite-sized nuggets of wisdom, making them accessible to everyone.
What you can learn from HubSpot:
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Focus on actionable takeaways. Sharing tips or quick wins ensures your content gets saved, shared, and loved.
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Use a conversational tone; even if you’re discussing professional topics, it doesn’t have to feel like a lecture.
#5: Beyond Meat
Beyond Meat has taken a page out of Wendy’s book and written a new page for themselves in the process.
They nail the unhinged humor that other brands have seen success with in the last few years, and we love their unpredictable yet on-brand content.
What you can learn from Beyond Meat:
#6: Channel 4
The British broadcaster nails the art of blending humor with promotion.
Whether it’s a quick-witted take on a TV show or a self-deprecating meme, Channel 4’s posts feel like they’re written by that one hilarious friend we all wish we had.
What you can learn from Channel 4:
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Don’t take yourself too seriously, even when promoting your products or services.
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Add humor to your call-to-actions as it makes people want to engage.
