A POPULAR clothing brand is in the process of closing of all its American stores.
Chiefs are in the process of pivoting from a brick-and-mortar to an online store model.
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There are 23 Fatface stores in the US but the brand’s days look set to be numbered – especially in the form of physical outlets.
Bosses appear to blame rising costs, which has made business unsustainable, per Retail Week.
The company saw a downturn in sales and profit.
In the UK, FatFace’s pre-tax profits dropped by 21% to £16.9 million ($22.8 million) over the last year.
Sales also dropped by 11%.
It’s estimated there will be 145 job cuts as a result of the shutdowns.
FatFace has a presence in both the UK and the US.
The brand has more than 200 stores in the UK and Ireland.
FatFace is popular among shoppers for its affordable outdoor clothing.
The company was founded in 1988 but it opened its first US in the fall of 2015 in Portland, Maine.
Plans to burst onto the scene in the US were touted by the brand’s CEO at the time, Anthony Thompson.
In June 2015, he told The Guardian he wanted to open three stores by May 2016.
And, then between five and 10 over an 18-month period.
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