Consumers in the UK are among the least trusting of digital ID solutions in the world, according to new research.
A new report studying perceptions of digital identification and biometric security across various countries from Checkout.com has found people in Britain are significantly less comfortable with the technology compared with other regions.
While consumers in nations including Brazil, New Zealand and the United Arab Emirates were generally in favour of digital ID, only 32% of Britons said they trusted the practice.
The findings come as the government is increasingly pushing the technology both as a streamlined replacement of physical ID and as a system to ensure certain forms of content online are not viewed by children.
According to Checkout.com, consumers in the UK expressed particular concerns over the use of facial recognition in digital ID, coinciding with the Home Office’s rollout of new facial recognition vans for law enforcement.
Consumers in France and Germany were found to have similar concerns with the UK, all placing significant value on privacy and data protection.
“Global commerce requires trust in order to function. Just as we worked across the ecosystem to build confidence in online payments and verify the identity of shoppers when ecommerce first emerged, we must now apply the same focus to digital identity,” said Rory O’Neill, CMO at Checkout.com.
“For the adoption of digital commerce, and in time agentic commerce, to continue to flourish, the industry and policymakers must prioritise how digital identity is managed. If trust isn’t earned now, the digital divide will only deepen.”
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