Best time to post by platform
Instagram’s algorithm prioritizes recency, making timing crucial for initial visibility. Based on our latest Instagram research, here’s when your posts are most likely to get seen:
Overall best time: 5 AM is the single best time to post on Instagram for maximum engagement.
The early bird window: Content published between 3 AM and 6 AM consistently yields higher-than-average engagement from Monday through Sunday. This early-morning approach captures less competition and reaches users during their first scroll of the day.
Best day: Monday is the top-performing day overall, especially for posts published between 12 AM and 6 AM.
Best times by day:
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Monday: 5 AM and 11 PM
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Tuesday: 5 AM
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Wednesday: 3 AM (strong engagement until 5 AM)
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Thursday: 4 AM to 5 AM
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Friday: 3 AM to 6 AM
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Saturday: 5 AM
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Sunday: 12 AM, 5 AM, and 11 PM
Content-specific timing:
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Reels: 12 AM is optimal, with Monday being the most effective day (especially the 12 AM-6 AM window)
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Carousel posts: 5 AM works best, with Tuesday being the ideal day
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Stories: Throughout the day, with peaks during early morning hours
Remember, posting frequency matters as much as timing. Consistent daily posting often outperforms sporadic content with perfect timing.
Pro tip: Discover your best posting windows with ‘s Best Time to Post tool—powered by real-time engagement data.
TikTok
TikTok’s algorithm is less time-sensitive than other platforms, but timing still impacts your initial push into the “For You” page. Our TikTok timing research shows:
Our team’s best time: Monday to Friday at 10 AM PST consistently delivers the strongest performance for our content, with a significant drop in views when we publish later in the day.
Best days: Thursday and Friday show the highest engagement, likely because audiences spend more time on the app leading into the weekend.
Peak engagement windows:
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10 AM PST (our proven sweet spot for maximum reach)
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Weekdays outperform weekends for most content types
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Earlier posting times generally reach more people than afternoon or evening slots
TikTok users in the United States spend an average of 53.8 minutes daily on the platform, with the highest engagement rates at 2.50% across all platforms. The key is catching users during their dedicated TikTok scrolling sessions.
Gen Z makes up 36.2% of TikTok’s user base, so consider their schedules: after school (3-5 PM), dinner time (6-8 PM), and before bed (9-11 PM).
Stay consistent and boost reach by scheduling your TikTok videos in advance with ‘s TikTok scheduler.
Facebook’s audience skews older, which affects optimal posting times. Our Facebook timing analysis reveals:
Our team’s best window: 6 AM to 12 PM PST works for us because our audience spans major time zones, including the U.S., U.K., and South Africa.
Best days: Testing is more important than following general day-of-week guidelines, as your audience behavior may differ from industry averages.
Peak engagement approach:
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Our proven window for global audiences is from 6 AM to 12 PM PST.
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Focus on when your specific audience is online rather than general peak times.
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Multi-time zone audiences require broader posting windows.
Facebook’s algorithm prioritizes meaningful interactions, so posts that generate comments and shares perform better than those with just likes. Time your posts when your audience has time to engage meaningfully, not just scroll past.
Optimize your Facebook strategy with ‘s Facebook scheduler—test timing, stay consistent, and reach your audience when it matters most.
LinkedIn’s professional audience creates unique timing patterns. Our LinkedIn timing research shows:
Overall best times: Tuesday through Thursday, 8-10 AM and 5-6 PM
Best days: Tuesday, Wednesday, Thursday. Avoid weekends unless posting thought leadership content.
Peak engagement windows:
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Morning:
8-10 AM (start of workday)
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Lunch:
12-1 PM (professional networking break)
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End of day:
5-6 PM (wrapping up work, checking updates)
LinkedIn’s algorithm favors content that generates professional discussions. Time your posts when your audience has time to engage thoughtfully with industry insights and career-related content.
Video content drives 5x more engagement on LinkedIn, so consider timing video posts during peak professional hours when people are most likely to watch and share.
Plan and publish your LinkedIn content during peak engagement hours with ‘s scheduler.
YouTube
YouTube timing depends heavily on your content type and audience:
Overall best times: Tuesday through Thursday, 2-4 PM and 6-9 PM
Best days: Tuesday, Wednesday, Thursday, Saturday (for entertainment content)
Peak engagement windows:
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Afternoon: 2-4 PM (after-school/work break)
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Evening: 6-9 PM (prime video watching time)
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Weekend: 9 AM-11 AM (leisurely morning viewing)
YouTube’s algorithm prioritizes watch time and session duration over immediate engagement, but timing still affects initial visibility. Consider your audience’s video-watching habits rather than just social media scrolling patterns.
Maximize views by publishing your videos at the best time using ‘s YouTube scheduler.
Pinterest functions more like a search engine than a social platform, making timing less critical but still important:
Overall best times: Tuesday through Friday, 8-11 PM
Best days: Tuesday through Friday. Weekends work well for lifestyle and DIY content.
Peak engagement windows:
Pinterest users often plan ahead, so your content can continue gaining traction weeks or months after posting. Focus on seasonal timing and trending topics rather than daily optimal windows.
Use ‘s Pinterest scheduler to maintain consistency and plan seasonal content in advance.
Threads
As Meta’s newest platform, Threads’ timing patterns are still evolving:
Overall best times: Tuesday through Thursday, 9 AM-11 AM and 6-8 PM
Best days: Tuesday, Wednesday, Thursday
Peak engagement windows:
Threads reached over 160 million monthly active users in Q1 2025, with 63% year-over-year growth. As the platform matures, timing patterns may shift, so monitor your analytics closely.
Test and optimize your Threads strategy with ‘s scheduler—built to adapt as the platform grows.
Snapchat
Snapchat’s younger audience creates specific timing patterns:
Overall best times: Tuesday through Friday, 10 AM-1 PM and 7-9 PM
Best days: Tuesday through Friday
Peak engagement windows:
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Mid-day: 10 AM-1 PM (school/work break)
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Evening: 7-9 PM (social time)
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Weekend evenings: 8-10 PM (social activities)
With 90% of U.S. Gen Z teens on Snapchat, consider school schedules and social patterns when timing your content.
Reach Gen Z at peak engagement hours using ‘s Snapchat scheduler.
