In its short film No Frame Missed, Apple shows how an iPhone videography feature has become an unlikely source of support for users with Parkinson’s.
The video tells the story of how Action mode, first introduced with iPhone 14, stabilizes shaky footage so people with movement disorders can record moments without distraction or compromise.
Paired with Voice Control, the accessibility feature that lets users operate iPhone hands-free with spoken commands, the two technologies have an even greater impact than just convenience when applied to real-world challenges
The film highlights how people living with Parkinson’s can preserve important memories and enjoy creative expression with the same ease as anyone else.
Brett Harvey, who has lived with Parkinson’s for six years, explains in the film that he was diagnosed with Parkinson’s at the age of 37. Ellen Victoria and Bette W., two other participants in the film, have lived with it for 10 years. The film concludes with a message that all three subjects used Action mode to capture footage used in the video.
As its name suggests, Action mode is marketed for high movement activities like sports, but its most lasting impact may be in making everyday video capture possible for everyone.
Separately, Apple has also used its entertainment platform to shine a light on Parkinson’s. On Apple TV+, the workplace comedy Shrinking features a character living with the condition, played by Harrison Ford, helping bring awareness to the realities of life with Parkinson’s through a mainstream series.
The company is set to deepen that connection in season 3, with Michael J. Fox confirmed to appear. Fox, who was diagnosed with Parkinson’s in the early 1990s, has become one of the most visible advocates for research and awareness around the disease.
For more on Action mode and Voice Control, check out these videos by Apple:
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