Customer relationship management and marketing automation company Klaviyo Inc. today announced the general availability of its enhanced Model Context Protocol server that gives marketers the ability to connect artificial intelligence tools such as Claude Desktop, Cursor, VS Code, Windsurf and other local or web-based tools directly with Klaviyo.
The enhanced MCP server includes improved reporting context and a new remote server for broader accessibility, making it easier for marketers to bring AI into their workflows with more opportunity for speed and automation.
The solution assists marketers that want to scale up performance based on training AI platforms to deliver better insights, recommendations and content. The richer and more relevant the context provided to AI platforms, the more precise and impactful the output, but connecting AI platforms to that context hasn’t always been simple in the past.
Klaviyo argues that to achieve that, marketers today need to juggle multiple tools, siloed systems and limited resources, all of which slow down AI adoption. The remote MCP server offers secure online setup and real-time access to create, read and update data through Klaviyo’s application programming interfaces without adding complexity to the marketing technology stack.
“The MCP server… connects directly to a brand’s Klaviyo data and performance so they can move faster, get clearer insights and identify the most impactful areas for improvement,” explains Chief Product Officer Adil Wali. “In short, it’s about making AI practical and actionable.”
The MCP server makes it easy for marketers to accelerate their work in Klaviyo with AI tools, including a conversational chat interface that allows customers to interact with Klaviyo using natural language prompts. Marketers can quickly ask questions such as which campaign is driving the most revenue, how clickthrough rates have changed over time or compare performance across accounts.
Using the platform, marketers can request AI-generated suggestions for new audience segments, subject lines modeled on top performers, or strategies to improve open rates in key flows.
Additionally, the MCP server also supports AI-driven execution, letting marketers move from idea to action. With simple prompts, users can upload event profiles, draft promotional emails, or add images directly into Klaviyo.
Photo: NYSE
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