The audiovisual industry is in the middle of one of its biggest shifts in decades as AI reshapes its future.
Artificial intelligence is no longer just a post-production assistant. It is changing how stories are developed, marketed, and unlocking entirely new dimensions of audience engagement.
For years, the kind of data that could predict audience reaction or help secure financing was available only to the big Hollywood studios. Independent filmmakers had to rely on instinct, guesswork, and luck.
The benefits and impact of using AI to support the production process is clear – and can dramatically increase the chances of projects being greenlit. Over the last two years, as technologies such as ChatGPT have become embedded in our everyday lives, the fear of AI has diminished, and its adoption curve is dramatically changing. …
