Amazon continues to invest in purchase experiences based on artificial intelligence With the launch of Lens Live, a new incorporation into its purchasing function Amazon Lens, which allows consumers to discover new products through visual search, similar to the operation of competitors such as Google Lens and Pinterest Lens. The tool will also be integrated with Rufus, the Amazon purchase assistant, to obtain information about the products.
Lens Live will not replace the Amazon Lens visual search tool, which allows you to take a photo, upload an image or scan a barcode to discover products. Instead, it incorporates a real -time component so that the user can focus their mobile phone towards what you see in the real world and see compatible products in a sliding carousel at the bottom of the screen.
Lens live too Take advantage of the activities that customers are already doing: Compare purchases in retail stores and in the real world to see if Amazon has a better offer in the same article or in a similar one.
When using the new Lens Live function, customers can touch any article in the view of their camera so that the function is focused on that product. If you find something you like, you can add it to your shopping cart by touching the most (+) icon or the heart icon to save it in your desire list. This function is based on the services of Amazon SageMakerwhich allow implementing Scale automatic learning models. It is executed at Amazon Opensearch, managed by Amazon Web Services.
In addition, Rufus, Amazon’s purchasing assistant with artificial intelligence, is available in the new experience, allowing customers to see products summaries generated by AI and suggestions for questions to talk and obtain more information about the article. According to Amazon, this allows buyers to quickly investigate the product and consult detailed information before buying it.
Lens live, more
This incorporation is one of the various ways in which Amazon is implementing artificial intelligence To help buyers online. During the last year, the electronic commerce giant has deployed a good number of tools that work with AI, such as its assistant rufus, purchase guides, reviews of products optimized by AI, tools to find clothes that fit their needs, summaries of products with audio, personalized purchase suggestions and also other tools for the large number of external merchants who work on their platform.
