Apple’s online storefront has gone down ahead of the “Awe dropping” Apple event taking place later today, where several new products are expected to be announced.

Apple is expected to announce the iPhone 17, iPhone 17 Air, and iPhone 17 Pro models, as well as Apple Watch SE 3, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. The company should also announce the release dates of its next major software updates including iOS 26 and macOS Tahoe.

MacRumors will have in-depth coverage of today’s Apple event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and posts via @MacRumorsLive on X. For a full rundown of everything we expect to see, be sure to check out our guide.

Popular Stories

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Apple’s iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as “Instant Digital,” the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and…

iPhone 17 Pro’s Biggest Design Mystery is Finally Solved

Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved.
In a report outlining his expectations for Apple’s event next week, Bloomberg’s Mark Gurman said the iPhone 17 Pro models will have “a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area.”…

Two Versions of AirPods Pro 3 Coming With These Differences

Apple is preparing to launch two versions of the AirPods Pro 3 over 2025 and 2026, according to a Weibo leaker.
Yesterday, supply chain analyst Ming-Chi Kuo reported that Apple is planning to debut the AirPods Pro 3 this year. They could arrive as soon as this week at Apple’s “Awe dropping” event.
Crucially, Kuo added that Apple is planning to introduce a successor to this year’s AirPods …

Kuo: AirPods Pro 3 Coming Soon, But Bigger Upgrade Arriving Next Year

Apple plans to release AirPods Pro 3 this year, according to supply chain analyst Ming-Chi Kuo.
All signs point towards Apple unveiling the AirPods Pro 3 during its iPhone 17 event on Tuesday, September 9. However, Kuo did not provide a specific timeframe beyond the second half of 2025, which lines up with previous rumors.
Kuo did not mention any new features that are planned for the…

All iPhone 17 and iPhone 17 Pro Battery Capacities Allegedly Leaked

Just ahead of Apple unveiling the iPhone 17 series on Tuesday, it appears that battery capacities for the devices have surfaced in a Chinese regulatory database.
The table below lists the alleged battery capacities for each model, which were shared in a post on X today by an account known as ShrimpApplePro.
The database suggests that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro…