Apple has just presented the new iPhone. We already have all the characteristics of the iPhone 17 and the iPhone 17 Pro and Pro Max. Of which we have not had news is from an iPhone Plus because, simply, it does not exist anymore. Instead, we have the iPhone Air.
Apple has been obsessed with an idea for years: the fourth iPhone. And during all that time, things have not done well. This year there is no iPhone 17 plusa family with warm results and the one that has ended up cutting the wings to bet on a new trend: that of ultradelgated mobiles.
Because the iPhone Air does not stand out in technical characteristics if we compare it with the rest of the family, but if for something it stands out it is for a thickness of just 5.6 millimeters. Forks Apple’s weapon to stand up in an unexplored niche in which its greatest rival, Samsung, has already positioned itself with the Galaxy S25 Edge.
iPhone Air and Apple’s desire
Until the launch of the iPhone 5s, those of the apple only had one model every year, but in a market that advanced at high speed and with great competition, in 2013 they threw themselves into the pool with the iPhone 5C. It went so bad that they wanted to repeatbecause it was an iPhone 5, but cut at a Price that made it unattractive.
Later they began launching larger plus models, but in 2021 they tried to position themselves with a new product: the iPhone 12 Mini. It was an iPhone 12, but in a smaller format. The following year they repeated with the iPhone 13 Mini that solved the main problem of the previous one -autonomy -but the accounts still did not leave.
Simply, the market was talking and shouted at larger screens.
The diagonal of the phones did nothing more than increase and less and less small mobiles were thrown. Even Asus, whose Zenfone were champions of this niche, deposed the weapons with the last generations, hugging the biggest screens.
Apple was clear: if the market wanted large screens, that would give the market, and that’s how they created (again) Plus models. The latest generations have had iPhone 14 Plus, iPhone 15 Plus and iPhone 16 Plus, mobiles that were like the ‘normal’ model, but with more screen and battery.
But as the mini (although perhaps not in such a beast), the plus models have not finished curdling. The user who wants to spend the least possible money on an iPhone goes for the normal one. And the one who is willing to stretch the budget to Buy the plus, If stretches a little more it reaches the PROr, with better screen, best processor and more versatile cameras.
The Plus were running out of hole, but Apple’s story is clear: they sell more the more models they offer.
Taking that into account, Those of Cupertino have redesigned the iPhone and have not limited themselves to launching one with a screen of different dimensions: The iPhone Air does not carry a “17” because it does not need it: it is unique. It is a new member of the family that comes to live with the rest, not in the shadow.
It has only one camera, yes, but the processor is the same A19 Pro that we find on the iPhone 17 Pro and Pro Max. It is a different bet for an Apple that wants to have that fourth iPhone compatible with the rest of its range, that smartphone that is not “the cheap iPhone” or “the most pro iPhone”, but the one that attracts attention by itself.
Memories of Jony Ive Apple
And yes, it draws attention, but here the question will be resolved within a few months. Because the answer to whether the user needs a mobile of 5.6 millimeters thick (which implies in battery limitation, for example) will be elucidated when the lists of the best -selling mobiles begin to appear.
In the end, that Apple’s strategy is successful or not, will be answered with sales, which already ended with the compacts, but in the absence of having that thermometer, there is something evident: whoever wants this iPhone Air should be very clear that it needs – or wants – that extreme thinness, because The price is on complicated land: 260 euros more expensive than the iPhone 17 … and 100 euros cheaper than the iPhone 17 Pro. It will also have to be clear what it means to the ESIM.
But The iPhone Air has an ace in the sleeve: The Apple of recent years has been blamed that it is late for tendencies (AI is a very clear example), but with an ultradelgated mobile arrives from the former to this unexplored terrain in which, apart from Samsung, there are other brands such as Tecno.
In WorldOfSoftware | I don’t know any photography. But since I discovered this free app, I feel that my photos with the mobile play in another league
