Press note. The insurance sector faces the last stretch of the year in a context of accelerated changes that transform both the way of relating to customers and the internal organization of the companies. The digital transformation and the impact of climate change are emerging as the factors that will mark the course of a market in which insurers must adapt agility to remain competitive.
According to Qaracter, Spanish technology consultant specialized in the financial and insurance sector, these factors will cause rapid evolution in customer needs and preferences, significant changes in insurers, as well as possible risks derived from climate change. Therefore, from the company they point out that it is essential that insurance businesses are aware of all these trends to be able to develop well -founded strategies and that they effectively respond to the challenges that are put ahead.
Insurance sector trends for the end of 2025
«For a business to work, it is essential that it is very aware of the changes that occur, which seem to happen more and more quickly. That is why the insurance sector also has to remain attentive to the new trends and adapt its business model, its strategy and their teams to these challenges that are projected for the last four -month period of 2025 » Enrique Galván, CEO of Qaracter.
Digitized and personalized customer service
More and more, customers opt for digital solutions when making their purchases and hiring. While before the offices were used to get insurance, it is now even the AI who offers an immediate response through an automated chat. Customers are looking for ease, accessibility and comfort, and insurance companies should try to adapt to what they need. In addition, with the implementation of Big Data, it is also possible to offer much more innovative and personalized insurance to better adapt to what customers are looking for.
New digital talents
The digital transformation has also permeated the insurers of the insurers and although the commercial and customer assistance profiles remain necessary, now new profiles with more experience in the digital world are appearing, as experts in AI or in cybersecurity. Similarly, the work modality has also become more flexible and these companies must be able to offer hybrid or remote work systems to attract new talent.
Challenges of climate change
This 2025 various climatic catastrophes have been witnessed globally and also at the national level, such as Dana in Valencia or forest fires so difficult to eradicate in the northwest of the Peninsula. The International Chamber of Commerce estimates that extreme climatic events have cost 2 billion dollars in the 2014-2023 decade. That is why the insurance sector plays an essential role in the face of climatic risks, since it is in charge of protecting families against the numerous losses they can face and must adapt their business strategy to the new needs of their clients.
