Nory, which offers restaurant management software, has closed a Series B funding round totalling $37m (£27.1m) as it looks to help the industry cope with issues like staff shortages and increased costs using artificial intelligence.
The round, which was supported by investors such as Kinnevik, Accel, Base10, Triple Point and Samaipata, follows Nory’s May 2024 Series A investment campaign. Since launching in 2022, the London-headquartered startup has raised $62.6 million in funding.
Nory has hit a series of milestones in the last year. In particular, its revenue has grown threefold, and its team is now twice the size it was at the time of the Series A round.
Using its latest round of investment, Nory will expand its data science team, bolster its platform with agentic AI capabilities and launch in America – the home of the world’s restaurant sector.
The company’s existing software helps restaurants streamline functions such as payroll, human resources, recipe and supplier management, financials, and lots more.
It’s used by major chains like Jamie Oliver Group, Black Sheep Coffee and Dave’s Hot Chicken, in addition to independent restaurants.
Conor Sheridan, founder and CEO of Nory, said in a statement: “The future of hospitality isn’t robots or gimmicks — it’s AI that makes restaurants smarter, leaner, and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences.”