EBAY has confirmed that you will Buy the social marketplace Tisebased in OSLO (Norway) and that there is a second -hand fashion sale platform and interior design objects and accessories. It is unknown how much eBay is going to pay for it, but its intentions: use its technology and tools to modernize its sales platform.
With Tise, founded in 2014, EBAY also wants to bring customers of millennial and subsequent generations to its main platform, in order to create a community like Tise has achieved. Among other things, thanks to functions such as the ability to follow vendors, give like or comment on the listings or receive personalized recommendations of products.
In addition, this Norway platform gives an outstanding presence to the inventory “in trend.” This, applied to eBay, can also make the experience of purchasing of consumers, and the sale of platform vendors.
Tise is no strange for EBAY, since Tise was the first company that received money from the Ebay investment division, in 2022. His purchase, as we have mentioned, will serve EBAY to modernize its platform, but also to increase its portfolio of social purchase tools, as well as to develop a more solid presence in the sustainable retail market. Both parties hope to close the sales operation before the last quarter of 2025 ends.
Oliver Klinck, Vice President and Global Market Success and C2C of EBAYstressed that «This acquisition is the next logical step in our investment in TISE, which will allow us to accelerate Tise’s strategy and open new opportunities for innovation. With the trend inventory, the faithful community and Tise’s social approach, we will reinforce the EBAY C2C offer and we will connect more deeply with the next generation of enthusiasts«.
Eirik Frøyland Rime, CEO and Co-Founder of Tisehe pointed out that «in Tise, we have always believed that making the resale be fun, easy and inspiring is the key to a more sustainable world. Ebay shares our vision and, with its support, we will improve our model promoted by the community and allow even more people to participate in the social market ».
