In February 2019, following the announcement of the departure of the emblematic Regie Son-Aimé, Nintendo and Nintendo of America confirmed that Doug Bowser was going to resume the torch. This has been so since April 15, 2019 that the latter was at the head of the American subsidiary of Big N. after Six years of good and loyal serviceDoug Bowser announces in a press release that he will leave the company on December 31to retire.
Bowser quitte Bowser
It is not every day that the CEO of your business carries the same name as one of the most emblematic bad guys of your catalog. This will not be the case soon. Doug Bowser will retire and leave his duties as CEO of Nintendo of America From next December 31. The man arrived in the company 10 years agoin 2015, as a vice-president of sales and marketing, then as the first vice-president of sales and marketing in the summer of 2016. He will then ensure the entire promotional campaign of the Nintendo Switch from spring 2017.
Doug Bowser succeeded in April 2019 in the emblematic Regie Son-Aimé which held the post of CEO from 2006 to 2019. It was in a press release, which was shared by Nintendo, that we learned Doug Bowser’s decision.
“One of my first video game experiences was to play the Arcade version of Donkey Kong. Since then, everything related to Nintendo has remained a passion for me and my family. Directing Nintendo of America was the honor of a life, and I am proud of the results obtained by our team and the experiences that we have created for consumers. The time has come for the next generation of leaders, and Devon’s journey is talking about itself. It is an exceptional leader, and its promotion testifies to its solid performance and its strategic contribution to the growth of the company. I am convinced that she will lead the business to new heights. »»
Doug Bowser declaration
The current CEO of Nintendo of America will therefore be replaced From January 1, 2026 by Devon Pritchardcurrent member of the management of Nintendo of America. She currently holds the position of executive vice-president in charge of income, marketing and customer experience. The latter also published a press release to express themselves on this promotion.
“I am honored and delighted to assume this new role. Doug was a fantastic mentor, and I can’t wait to continue on the incredible momentum he helped establish. With characters and universes that offer possibilities for everyone, I will focus on pursuing Nintendo’s inheritance: surprising and delighting our longtime fans, while welcoming new players within the Nintendo family. »»
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