The iPhone 17 Pro Max has a flashy new exterior paired with a rethought interior that maximizes consumer interest while being the most-pro iPhone yet.
iPhone 17 Pro Max review
Apple did something interesting with its iPhone lineup in 2025 by putting a fork in the product ladder. Previously, you’d start at iPhone 17 then climb up one tier at a time to iPhone 17 Pro Max.
The iPhone Air, reviewed here, is a parallel track. This branch has already created confusion in purchase decisions, which Apple welcomes.
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