KitchenAid has unveiled the Pure Power Blender, a £149 countertop addition that aims to be as useful for hot recipes as it is for cold ones.
The company has a century-long reputation for design-led appliances, but this model leans just as much on performance, with features that make it stand out from typical mid-range blenders.
Hot and cold, smooth or chunky
Unlike many rivals at this price point, the Pure Power is designed to safely handle hot ingredients straight from the pan, thanks to a vented lid that lets steam escape during blending.
That means no waiting around for roasted veg to cool before making soup. It’s equally at home with frozen fruit and ice, with an Ice Crush preset that can turn cubes into snow in seconds.
Variable speed control is another highlight. With ten manual settings and three presets, such as Smoothie, Ice Crush and a Clean cycle, it gives more flexibility than most compact blenders. The 360° asymmetrical blades and ribbed jug are designed to pull ingredients into the vortex, producing smoother textures whether you’re aiming for a velvety purée or something intentionally chunky.
A sturdy design without the bulk
At just over 4kg, the Pure Power isn’t as hefty as a professional-grade model, but it should feel more substantial than budget competitors. That’s an important middle ground: lighter machines often struggle with frozen fruit or thick nut butters, while premium blenders like Vitamix can be overkill for everyday use.
KitchenAid seems to be targeting this sweet spot in the market, much like we’ve seen in the best blender guide, where usability and durability often matter more than sheer power.
Soup or smoothie? Both.
The Pure Power Blender has a 1.5 peak horsepower motor driving a 2L jug (1.2L for hot liquids), giving it the capacity to handle family-sized portions or just a single serving. It also includes a self-cleaning mode, which helps keep the jug fresh without endless scrubbing.
For those who use their blender daily, this could be a genuine upgrade over entry-level models. Where cheaper alternatives often struggle to balance power with durability, KitchenAid’s build quality suggests it’ll hold up to regular use.
The Pure Power Blender looks like a smart middle ground because it’s powerful enough to make hot soups, precise enough for smoothies, and durable enough for daily use. For £149, that makes it an appealing option in a crowded market.
