In a few minutes of navigation in the Sora app, you can see Pikachu flying Poké Balls in a pharmacy, a sponge groaned in a dictator, or even a fake title of a game “Mario’s Schizophrenia”. The experience comes down to an endless scrolling of sequences generated by IA, where the cult characters of pop culture are recycled in improbable contexts.
The spectrum of the plane copyright
From its opening, the application offers users to embark on these creations by simply filming a few gestures. Result: an instant immersion in a generative flow “slop feed”, in other words an avalanche of artificial content a little better than those offered by the previous generation of models. But behind the technical performance arises the delicate question of the origin of the images used.
The great novelty of the Sora 2 model is not so much its technology as the attitude of Openai. Unlike its beginnings, the company no longer seems to seek to mask only its model is based on immense databases made up of protected and collected works without authorization. Images, films, series, books, blogs and creations of all kinds feed his algorithms. And yet, no major legal consequences have managed to slow down this strategy.
The situation contrasts with recent history: Nintendo, Disney or Viacom did not hesitate to attack simple fans for minor uses of their characters. Nintendo continued a fan for an unofficial event poster, with a conviction of $ 5,400 to the key. Today, these same giants have industrially looted their icons and their universes, without a notable reaction. The contrast is striking.
This phenomenon illustrates in any case the disconnection between the colossal value attributed to OpenAi – now valued at $ 500 billion – and the lack of remuneration for the authors whose works serve as raw material.
By launching Sora 2, Openai does not only improve a video generator: the company sets up its own diffusion platform. No need for users to publish their videos on Instagram or Tiktok: the flow is already integrated into the application. Consequence: the proliferation of generated images accelerates and invades a little more networks and our available brain time!
For the moment, Sora 2 is mainly imposed as a machine to generate buzz, unscrupulously recycling the collective imagination. How long will the holders of rights and creators agree to see their works serve fresh flesh without reacting?
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