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Amazon’s Apple deals are looking especially juicy and ripe this week. The retail giant’s fourth annual Prime Big Deal Days sale runs through Wednesday, Oct. 8, and it’s ushering in some record-low prices on Apple Watches, AirPods, iPads, and MacBooks.
This year, the “October Prime Day” sale (Amazon’s unofficial Black Friday kickoff event) comes hot on the heels of Apple’s “Awe Dropping” launch of new iPhones, Apple Watches, and AirPods. Deals on the new iPhone 17 series or iPhone Air are highly unlikely — no luck yet, at least — but the brand-new Apple Watch Series 11 and SE 3 are already seeing their first teensy discounts in honor of the occasion.
If you don’t mind some slight spec downgrades, Amazon is doling out even more impressive discounts to those wearables’ predecessors: The Apple Watch Series 10 and second-gen SE with cellular connectivity are on sale for $329 and $219, respectively. Those deals blow past their previous all-time lows.
200+ October Prime Day deals: Save on Apple, Sony, Samsung, and Lego
Other Apple products that have fallen to record-low prices this Prime Big Deal Days include the AirPods 4 (now starting at just $89), the 11-inch M3 iPad Air (now $449), and the M4 MacBook Air (now $799 in the 13-inch size). A few devices are actually cheaper today than they were when the sale started Tuesday. The 15-inch M4 MacBook Air is just $979 as of midday Wednesday (normally $1,199); it was $999 yesterday. And the 11-inch M4 iPad Pro is $799 today (normally $999), an extra $100 dip since yesterday. Meanwhile, the AirPods 4 with ANC are $118.99 now — a full cent lower than earlier. Hey, can’t say we didn’t tell you.
In total, we’ve spotted over two dozen Apple products that are chilling at record lows on Amazon this week. If they sell out there (none have yet), Best Buy is matching some but not all of them during its competing Techtober Sale.
Read on for a rundown of our top picks. We’ll continue to monitor prices as Prime Big Deal Days progresses, so check back often. Record lows are marked with a 🔥.
Be the first to know about the best October Prime Day deals. Follow Mashable’s Prime Big Deal Days live blog and keep checking back for the latest discounts, stock alerts, and deal drops.
Best AirPods deal
Why we like them
Apple’s latest wireless earbuds are one of our favorite pairs for budget shoppers, offering “five hours of battery life and smooth sound quality,” per Mashable’s Samantha Mangino. (She especially recommends them for iPhone and iPad owners because they connect seamlessly with those devices.) Dirt-cheap AirPods are a Prime Day staple, and Amazon really delivered this Prime Big Deal Days: The standard AirPods are only $89 right now (normally $129), while the ANC version is just $119 (usually $179). You’ll lock in an all-time low either way.
Read Mashable’s full review of the Apple AirPods 4 with ANC.
More AirPods deals
Best Apple Watch deal
Why we like it
While the Apple Watch Series 10 is virtually identical to its successor in terms of features and design, its battery life is a bit worse. That’s not ideal if you plan to regularly use tracking tools like Sleep Score, which get less accurate in Low Power Mode, but it’s an easy sacrifice at a price like this. The rose gold Series 10 with cellular connectivity and a light blush sport band is now just $329 — a 34% savings and a new all-time low. Before this month, it never dipped below $370.
This deal is so good, we almost think it might be a fluke on Amazon’s part (either that or an inventory-clearing clearance discount).
Read Mashable’s full review of the Apple Watch Series 10.
More Apple Watch deals
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Apple Watch SE, 2nd Gen (GPS, 40mm) — $169.99
$249(save $79.01) -
Apple Watch SE, 2nd Gen (GPS, 44mm) — $199
$279(save $80) 🔥 -
Apple Watch SE, 2nd Gen (GPS + cellular, 44mm) — $219
$329(save $110) 🔥 -
Apple Watch SE, 3rd Gen (GPS, 40mm) — $239.99
$249(save $9.01) 🔥 -
Apple Watch SE, 3rd Gen (GPS, 44mm) — $269.99
$279(save $9.01) 🔥 -
Apple Watch Series 10 (GPS, 42mm) — $279
$399(save $120) 🔥 -
Apple Watch Series 10 (GPS + cellular, 46mm) — $359
$529(save $170) 🔥 -
Apple Watch Series 11 (GPS, 42mm) — $389.99
$399(save $9.01) 🔥 -
Apple Watch Series 11 (GPS + cellular, 42mm) — $489.99
$499(save $9.01) 🔥 -
Apple Watch Series 11 (GPS + cellular, 46mm) — $519.99
$529(save $9.01) 🔥 -
Apple Watch Ultra 2 (GPS + cellular, 49mm) — $649
$799(save $150) 🔥
Best iPad deal
Why we like it
The latest 11-inch iPad Air isn’t vastly different from its M2 predecessor, but its better battery life (over 14 hours per charge) and faster M3 processor are both appreciated upgrades. That impressive performance, plus the fact that iPadOS 26 now supports a nifty windowing system, makes it a solid MacBook alternative for shoppers on a budget. We think it’s the best iPad for most people, especially now that it’s down to just $449 at Amazon — that’s its best price on record.
Read Mashable’s full review of the 13-inch Apple iPad Air (M3).
Mashable Deals
More iPad deals
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Apple iPad, 11-inch (A16, WiFi, 128GB) — $279
$349(save $70) 🔥 -
Apple iPad mini (A17 Pro, WiFi, 128GB) — $379
$499(save $120) -
Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $429
$499(save $70) -
Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649
$799(save $50) 🔥 -
Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $799.99
$999(save $199.01) 🔥 -
Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099.99
$1,299(save $199.01)
Best MacBook deal
Why we like it
The M4 MacBook Air is an absolute powerhouse, outperforming 89% of the laptops in our current testing database. Compared to the previous-gen M3 model, it features a better 12MP Center Stage camera and open-lid support for two external displays. The 13-inch model is now on sale for just $799 (typically $999), which is yet another all-time low.
Read Mashable’s full review of the 15-inch Apple MacBook Air (M4).
More MacBook deals
MacBook Airs
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Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $979
$1,199(save $210) 🔥 -
Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $999
$1,199(save $200) 🔥 -
Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,199
$1,399(save $200) -
Apple MacBook Air, 15-inch (M4, 16GB RAM, 512GB SSD) — $1,199
$1,399(save $200) 🔥 -
Apple MacBook Air, 15-inch (M4, 24GB RAM, 512GB SSD) — $1,369
$1,599(save $230) 🔥
MacBook Pros
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Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,330
$1599(save $269 with on-page coupon) -
Apple MacBook Pro, 14-inch (M4, 16GB RAM, 1TB SSD) — $1,599
$1,799(save $200) -
Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD) — $1,799
$1,999(save $200) -
Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249
$2,499(save $250) -
Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512B SSD) — $2,599
$2,899(save $300) -
Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869
$3,199(save $330) -
Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099
$3,499(save $400)
Macs
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Mac Mini (M4, 16GB RAM, 256GB SSD) — $499
$599(save $100) -
Apple iMac, 24-inch (M4 with 8-core CPU and 8-core GPU, 16GB RAM, 256GB SSD) — $1,149
$1,299(save $150) 🔥 -
Apple iMac, 24-inch (M4 with 10-core CPU and 10-core GPU, 16GB RAM, 256GB SSD) — $1,347.50
$1,499(save $151.50)
Apple accessory deals
Live
Latest Updates
8 minutes ago | October 8, 2025
How much longer will these October Prime Day Apple deals last? While we can’t say for sure on deals technically unaffiliated with the sale, we can say that October Prime Day is over come Oct. 9, so if you’ve been waiting to pick up AirPods, a MacBook, or an iPad, you might want to consider making a decision. We’re still especially impressed by this Apple Watch Series 10 deal.
1 hour ago | October 8, 2025
Calling all wired it girls. In one of the cheapest Apple deals we’ve encountered this Prime Day, Apple’s USB-C EarPods are on sale for just $16.99 (normally $19.99). That’s $1 away from their lowest price ever. Mashable’s senior shopping reporter Haley Henschel recently replaced her AirPods Pro 2 with a pair of them and has zero regrets.
1 hour ago | October 8, 2025
This just in: Four Apple products have gotten even cheaper since Prime Big Deal Days started.
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The 15-inch MacBook Air (M4, 16GB RAM, 256GB SSD) was $999 on Tuesday, normally $1,199. It’s now $979.
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An upgraded 15-inch MacBook Air (M4, 24GB RAM, 512GB) was $1,399 on Tuesday, normally $1,599. It fell to $1,369 earlier Wednesday, but it’s now $1,354.
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The 11-inch iPad Pro (M4, 16GB RAM, 256GB) was $899 on Tuesday, normally $999. It’s now $799.99.
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The AirPods 4 with ANC were $119 on Tuesday, normally $179. They’re now $118.99. (Yes, that counts.)
1 hour ago | October 8, 2025
Amazon’s stellar deal on the 13-inch M4 MacBook Air is still live for the second half of Prime Big Deal Days. The base model is marked down to just $799, or $200 off — its lowest price to date. It’s available in all four colors, too: sky blue, silver, midnight, and starlight.
9 hours ago | October 8, 2025