KitchenAid’s classic Artisan stand mixer has just been released in a tasteful new shade.
Wildflower hue is a cool lilac hue with a soft satin finish that looks right at home on the counter, more lavender gelato than loud purple. The 4.7L model lands at £499 with the whisk, dough hook and beater in the box.
Colour has been a story for KitchenAid all year. Butter, a gentle yellow, set the mood for warmer palettes, then came Evergreen with that wood bowl twist.
Wildflower fits the same lane and plays nicely with stone, pale wood, or even plain white tiles. The satin finish keeps things neat and helps the mixer feel like part of the room.
This is an easy shade to live with. Park the mixer on show and it looks considered rather than cluttered.
The body has that smooth, rounded shape people buy once and keep for years, so choosing a colour that goes with everything really makes sense. Switch the standard steel bowl for a ceramic one, and the lilac takes on a slightly different mood.
Same workhorse yet new coat
Under the paint, nothing drifts from the formula. The die-cast build feels solid, the motor handles tough dough without fuss, and the front hub still takes the usual pasta, grinding, and slicing tools.
Day-to-day mixing and speed control line up with what long-term testers like about the range, which you can see in 4.8L Artisan. For a sense of the field, the Kenwood kMix KMX75 often earns nods for simple cleanup and tidy results, so the choice comes down to design feel and accessories as much as raw power.
If you like softer colours, Wildflower blends in; if you want a bold statement, it may feel too gentle. Either way, the mixer is still the headline here because of its solid build, proven performance, and familiar price.
