In the fast-moving world of digital commerce, enterprises are under pressure to deliver smooth, data-driven customer experiences while preparing for an AI-powered future. For VASS, a global digital solutions company with over 4,900 professionals in 26 countries, the mission is clear: help organizations reshape their commerce and CX structures using SAP’s customer experience suite, including SAP Commerce Cloud and CRM, to unlock real, measurable growth.
At the helm of this transformation in North America is Sheldon Lipshitz, Director of Solution Engineering for VASS U.S. & Canada. Lipshitz is the expert global brands call when their technology no longer matches their ambitions, and he brings over a decade of deep SAP experience to help enterprise clients design and de-risk large-scale digital commerce transformation projects.
Tackling Complexity with Clarity
“The most persistent silos come from decades-old backend systems that weren’t built to talk to marketing tools, CRM platforms, or modern DXPs with the functionalities of today’s tools,” says Lipshitz. “The problem intensifies when customers try to harmonize the data into a single source for consumption by AI models, a lot of this data uses different data structures.”
According to Lipshitz, VASS’s consultative, solution-engineering approach is what sets the company apart. Rather than offering one-size-fits-all implementations, VASS delivers tailored strategies that shorten go-live timelines while building a strong foundation for long-term scalability. It’s a method built on both speed and resilience, a rare combination in the enterprise commerce space.
Turning Pain Points into Performance
One common scenario Lipshitz encounters is broken personalization due to fragmented data. “One of the biggest issues we see is when personalized promotions need to be shown on the site, some customers might have already purchased the products, and we now want to prioritize other promotions based on their shopping habits,” he explains. Without unified customer data, personalization becomes noise.
By using its SAP commerce solutions, VASS helps clients overcome these silos, enabling real-time, data-rich customer journey orchestration that delivers tangible results. VASS delivers efficiency, intelligence, and revenue from day zero.
Global Scale, Boutique Attention
While VASS has a truly global footprint, its SAP CX team in North America operates with the precision and care of a boutique consultancy. That balance allows the firm to combine deep product knowledge with agile, customer-first engagement.
Before joining VASS, Lipshitz served as SAP CX Chief Architect at ECENTA and was a long-time SAP NetWeaver instructor. His ability to translate complex architecture into boardroom-relevant business value makes him a trusted voice among executives leading digital change.
His career highlights include mentoring next-generation architects, leading strategy for Fortune-class retail and manufacturing launches, and accelerating deployments across high-tech and utility sectors.
Building Toward AI-Driven Growth
As enterprises continue to explore AI, VASS focuses on making sure those efforts are grounded in stable architecture. Without a strong foundation, AI can’t deliver what it promises. Siloed systems aren’t just a technology problem; they’re a business barrier.
With a vision to become the leading SAP CX transformation partner in North America, VASS is expanding its influence one client at a time. Through strategic alignment, technical depth, and a sharp focus on customer experience progress, the company is helping enterprises turn digital investments into growth engines.
Ready to rethink your approach to commerce?
VASS offers more than a solution; it provides a strategic partnership built on clarity, speed, and long-term success. Connect with VASS and Sheldon Lipshitz today to learn how your organization can benefit from digital commerce transformation and AI-driven growth.
