ByteDance is reportedly preparing to launch GameTop, a new global game distribution platform similar to Steam, aiming to provide overseas users with a diverse range of game content, creative tools, and social interaction features. The move marks a major step in ByteDance’s expansion into overseas game publishing. The company has begun recruiting an operations team focused on user acquisition, segmentation management, and growth system design. According to ByteDance, GameTop is designed as an international platform that offers personalized gaming experiences, supporting both game creation and community engagement. [IThome, in Chinese]
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