Alex Cooper is the co-founder and chief executive of Electric Twin, a London-based company that develops synthetic populations and tools to help organisations make better decisions through AI-powered behavioural prediction.
In this week’s Founder in Five Q&A, Cooper discusses knowing when to trust the team you have built, why having a co-founder by your side makes the startup journey so much easier and navigating pre-seed funding negotiations with a head injury.
Which role was the most important early hire you made?
We hired an amazing chief of staff early in the journey, who has been instrumental in our success since. Chiefs of staff have a very different level of responsibility depending on how much you are willing to empower and trust them….
