A year after launching Amazon Haul, the company is expanding the low-cost shopping service globally — escalating its challenge to Temu and Shein just as U.S. trade policies disrupt the economics of the import model used by the Chinese companies.
The service, which began in the U.S., has now expanded to 25 countries and regions, with the company rebranding Haul as “Amazon Bazaar” in a growing number of those markets.
For Haul’s anniversary, Amazon is officially taking Haul out of beta and holding a two-day shopping event on Monday and Tuesday, Nov. 10 and 11. The company says the event will feature tens of thousands of items priced at $1 on the first day, followed by 11-cent “hidden treasures” on the second.
The moves comes as Temu and Shein, who pioneered this form of online shopping, grapple with the U.S. decision to end the de minimis trade exemption. The policy previously allowed packages valued at less than $800 to ship directly from China to U.S. consumers duty-free.
Amazon has been reportedly been making greater use of its U.S. fulfillment network for Haul orders, minimizing the severe tariff impacts from direct-to-consumer shipments from China.
Haul gives shoppers a separate storefront to browse items that are typically priced under $20, and many for less than $10. After launching initially as a mobile-only service, it has since expanded to the web. Orders usually arrive within a week or two.
Amazon said customer visits to Haul have tripled since June and its product selection has grown by nearly 400% in the past year, with more than 1 million items under $10. To encourage larger orders, Amazon now offers 5% off orders over $50 and 10% off orders over $75.
