West Africa Dreamin’ (WAD) is more than just a tech conference; it is a community-led movement dedicated to consolidating the Salesforce presence and driving digital skills transformation across West Africa. Operating under the Tech Trailblazers Community Foundation, WAD’s mission is fundamentally about people, empowerment, and economic potential.
WAD serves as the region’s premier platform for cultivating a skilled workforce capable of tapping into the projected $2 trillion Salesforce Economy over the next few years. The organisation actively bridges the gap between global technology innovations and local business needs by:
● Empowering Local Talent: Providing free and accessible learning pathways for Salesforce Administrators, Developers, and users, ensuring African professionals are equipped with in-demand global tech skills.
● Fostering Regional Collaboration: Creating a vibrant, inclusive network where Trailblazers from Nigeria, Ghana, Côte d’Ivoire, Senegal and beyond can exchange knowledge, forge partnerships, and build mentorships.
● Driving Local Solutions: Encouraging the application and localisation of world-class technology to solve unique challenges faced by African businesses and enterprises.
As a community, WAD is committed to shifting the narrative: they believe West African professionals are not merely consumers of technology, but powerful innovators and leaders shaping its future.
This vision is underpinned by a year-round commitment to community empowerment and skill development. By consistently focusing on cultivating a deep talent pool, the organisation is actively ensuring West Africa’s indelible place at the centre of the global digital transformation.
WAD’s success is a collaborative effort, actively supported by regional businesses, global partners, and the vast Salesforce Trailblazer community, underscoring its role as a crucial catalyst for economic growth and professional advancement in the region.
