How Meta’s Edits compares to CapCut
While both apps serve similar purposes, there are some key differences that might influence which one you choose:
Pricing structure
One of the most significant differentiators is that, unlike ByteDance’s popular editor CapCut, all of Edits’ features are free at launch, though Instagram head Adam Mosseri has suggested future versions might include premium features. According to tech publication 9to5Mac, “CapCut requires users to upgrade to a paid plan to remove watermarks,” with subscription costs ranging from $9.99 to $19.99 monthly. Edits doesn’t export videos with a watermark of any kind.
Platform integration
As expected, Edits offers deeper integration with Instagram and Meta products, particularly when it comes to insights and analytics. When content created in Edits is shared as an Instagram Reel, creators can access detailed performance metrics that help optimize future content.
Target audience
Instagram seems to be aiming Edits toward creators, while CapCut is more popular with casual users. The app focuses on providing professional-level tools without overwhelming complexity, specifically designed for social media content rather than general video production.
