What Does the TikTok Ban Mean for Creators?
The potential ban could significantly impact content creators who’ve built their livelihoods on TikTok.
According to ‘s January 2025 survey results, 87% of creators were concerned about a potential ban, with 88% expecting a decrease in income, with mid-tier (50-500k followers) influencers feeling the most vulnerable.
And it’s not just income at stake—creativity and community were also top of mind.
TikTok account @ninandkylie notes how “this platform has enabled us to fully explore our creative side” while @komes_12 told us “it [would] be heartbreaking to lose my audience.”
Despite this, creators are ultimately hopeful and see this as a way to adapt to new changes.
Close to half of the creators we spoke to (44%) were already looking into new platforms, with Reels (87%) and Shorts (61%) leading the way as the next best alternatives.
Here’s what creators need to know:
1. Platform Diversification is Key
Don’t put all your eggs in one basket. Focus on:
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Building presence across multiple platforms
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Converting TikTok followers to other channels, especially Instagram Reels and YouTube
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Finding new, platform-independent ways to reach your audience, like email lists or websites, which you can link out to from your link in bio
At , we discovered that TikTok influencers see the best success in carrying their followers over to Instagram over any other platform. Take YouTube, for example—about half of the mid-tier (50-500k followers) and macro (500k+ followers) creators we surveyed have fewer than 10,000 followers on YouTube. TikTok and Instagram popularity doesn’t necessarily mean success on YouTube (although it doesn’t mean it’s not worth experimenting).
2. Content Adaptation Strategy
Your content strategy should be flexible enough to work across platforms:
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Save and organize your TikTok content
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Adapt your most successful formats for other platforms
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Test different content styles on various platforms
3. Revenue Stream Protection
Think beyond platform-specific monetization:
For a deeper dive into creator strategies and support during this transition, check out the expert tips and educational resources available at Mavely University.
