Lava is doing something quite unusual ahead of the Agni 4 launch this week. It’s letting people try the phone at home before it even hits the market. The tech giant has revealed that through its Demo@Home campaign, a small group of users will get early hands-on access, with a Lava engineer personally visiting to showcase the device. Also Read: Lava Agni 4 Teased Ahead Of November Launch, Certification Listing Hints At 7,000mAh Battery
So, how will it work? Read on. 
Also Read: Upcoming Smartphone Launches In November 2025: OnePlus 15, iQOO 15, More
How The Lava Agni 4 Early Access Works
The idea is simple – instead of waiting for launch-day reviews or visiting a store later, Lava is bringing the Agni 4 directly to selected users’ homes. As per the details shared by the tech giant, the registration window is open from November 15 to November 20, 2025. However, it is available in limited cities such as Delhi, Mumbai, and Bengaluru. Also Read: Lava Agni 4 Teased Ahead Of November Launch In India: Expected Specs, Price
To apply, you will need to fill out an online form to express interest. After that, only a limited number of applicants will be shortlisted and contacted by the company. This is essentially an invite-only preview – and one of the rare moments where a brand lets users experience a phone before it officially goes on sale.
What Selected Users Will Get
If you’re chosen, you’ll receive what Lava calls the AGNI 4 Elite Pass, which is basically a scheduled demo at home. A company engineer will walk you through the phone’s features between November 20 and November 24, 2025. This includes a complete hardware and software tour, but without any obligation to buy. Think of it as an in-home hands-on session – something we usually associate with big appliance brands, not smartphones.
Lava’s Demo@Home approach isn’t entirely new, but offering it ahead of launch makes it stand out. It seems like the company is trying to make the Agni 4 visible to potential buyers even before the official reveal.
Well, it’s a small-scale experiment, but definitely an interesting one for the Indian smartphone market, that will be exciting and useful if other tech giants follow the same pattern for essential devices in the future.
