How to Create a TikTok Ads Campaign
Ready to create your very own TikTok Ads campaign? Follow these simple steps:
Step #1: Log Into TikTok Ads Manager
To get started, log into the TikTok Ads Manager with your TikTok Business Account (if you need to make the switch, follow TikTok’s instructions).
Step #2: Create a New TikTok Ads Campaign
From the TikTok Ads Manager, hit the Campaign button in the top navigation. Then, click Create.
You’ll then be prompted to enter Simplified Mode or Custom Mode.
NOTE: Since Simplified Mode is a stripped back version of Custom Mode, our remaining steps will apply to Custom Mode.
Step #3: Select an Advertising Objective
To clearly define your TikTok Ads campaign from the start, TikTok has you choose one of three objectives: awareness, consideration, and conversion.
Choose whichever one best suits your strategy, and a corresponding goal.
Step #4: Name Your TikTok Ads Campaign
Name your campaign and identify if it fits into any special ad categories.
Here, you can also define your individual campaign budget.
FYI: The minimum spend is $50 USD/day per ad campaign.
Step #5: Create & Name Your Ad Group
Once the campaign settings are settled, it’s time to move on to the ad group settings.
Choose a name for your ad group, then decide whether users will be able to comment, download, or share your TikTok Ads.
Step #6: Determine Targeting
Next, it’s time to choose your target audience.
You can define your target audience by demographics like location and gender, and more advanced targets like interests and behaviors.
Step #7: Set Your Ad Group Budget & Schedule
Set your Ad Group budget and how long you want your TikTok Ads to run for.
Remember: The minimum spend is $20 USD/day per ad group.
Step #8: Set Your Bidding & Optimization
The last step in creating a new ad group is deciding how much you’ll pay per metric (i.e. cost per view or cost per click).
To use the lowest cost bidding strategy, leave the Bid control section blank.
NOTE: Select Accelerated under Delivery type to get TikTok to reach your targets as quickly as possible.
Step #9: Upload Your Ad
Finally, it’s time to upload your TikTok Ads!
Upload your content, write your caption, and choose your identity (selecting your own brand’s TikTok account will create a Spark Ad).
Step #10: Set Your Destination Page
Determine your CTA — aka, where you want your audience to land.
You can also add a legal disclaimer, if necessary.
Step #11: (Optional) Determine Your Tracking
You can choose to track events on your website, app, or third-party sites.
#Step 12: Submit Your Ad (& Celebrate)
Hit Submit to send your TikTok Ads campaign to TikTok for review.
According to the platform, most submitted ads are reviewed in about 24 hours.
Finally, celebrate — you just submitted your first TikTok Ads campaign!
