Identity verification company Yoti has launched a new tool to combat deepfake scam calls amid the rising threat of cyberattacks.
Research has found that in the vast majority of cases of cyber breaches affecting businesses, the primary method from the attacker has been social engineering, impersonating a trusted figure like an IT helpdesk to exploit human vulnerability.
This was the case in high-profile examples, such as the cyberattack that cost supermarket chain M&S millions.
Yoti’s own research has found that the daily average number of injection attacks has risen from 1,000 in February 2024 to over 6,000 in January 2025.
“Retailers are under siege from sophisticated fraud operations,” said Robin Tombs, chief executive of Yoti.
“Whether it’s impersonating staff to gain system access or deepfake-driven scams, it’s critical to ensure only authorised attendees are able to access video calls.”
The company’s new Yoti Verified Calls solution aims to protect businesses from these types of malicious calls by giving participants of professional calls the ability to verify the identity of those present.
“This new security layer is essential as retailers modernise operations, manage remote teams, and collaborate across digital platforms,” Tombs added.
“It’s all about safeguarding your business from increasingly sophisticated fraud and cyber attacks – from a privacy perspective, brand image and critically, preventing potentially significant financial losses.”
