Black Friday tends to be a great time to buy a TV, especially a big one and there’s an early Black Friday deal for an LG OLED that you may find to be more than satisfying.
Granted, this 77-inch LG C4 is not the most recent vintage of LG’s OLED series. But, you often get the biggest discounts on tellies from the year before as it’s becoming less common to get massive savings on premium TVs from 2025.
And this deal bags you a massive saving of £800, bringing the LG OLED77C4 down from its current price of £2499 to £1799.

Save big on this massive LG OLED TV for Black Friday
This gigantic C4 OLED TV from LG has received a mighty price cut for Black Friday
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We reviewed the 65-inch C4 and gave it five-stars, and we don’t think the 77-inch should be too different in terms of performance (aside from the scale of the images).
We praised the LG C4 for its sublime HDR performance for the money, with its rich colours, deep blacks and high brightness creating images full of contrast and depth. Dolby Vision helps enhance that performance for whichever streaming app or 4K Blu-ray title you’re watching on the TV.
LG’s webOS offers a plethora of apps to dig into, while UK catch-up apps are all provided for those who need to catch up on the latest series of Race Across the World and Love Island.
Gamers enjoy class-leading connectivity, with all four HDMI inputs supporting game-specific features such as ALLM, VRR and high frame rates. There’s 4K/120Hz support for super slick gameplay, and input lag can be dropped to a low of 13ms in its Standard game mode or 9ms with the C4’s Boost feature.
And of course, there’s the sheer size of the TV. 77-inches offers a much bigger and grander experience than a 65-inch TV can; which will make it perfect for watching large-scale films or sports, especially with the World Cup football tournament next year.
If you can’t make it to the US, Canada and Mexico for the tournament, watching at home on a big screen is the next big thing; and this big deal on this big 77-inch TV offers huge savings for any gamer, sports, film and TV fan in this year’s Black Friday deals.
